Go Sell It on the Mountain: The Religions of Iconic Brands Apple, Nike, and Disney
نام عام مواد
[Thesis]
نام نخستين پديدآور
R. Vann Graves
نام ساير پديدآوران
Moore, Diane L.
وضعیت نشر و پخش و غیره
نام ناشر، پخش کننده و غيره
Harvard University
تاریخ نشرو بخش و غیره
2014
مشخصات ظاهری
نام خاص و کميت اثر
77
يادداشت کلی
متن يادداشت
Committee members: Houston III, Charles J.; Powell, Sarah E.; Schopf, Sue W.
یادداشتهای مربوط به نشر، بخش و غیره
متن يادداشت
Place of publication: United States, Ann Arbor; ISBN=978-1-321-04922-0
یادداشتهای مربوط به پایان نامه ها
جزئيات پايان نامه و نوع درجه آن
A.L.M.
نظم درجات
Studio Arts and Film
کسي که مدرک را اعطا کرده
Harvard University
امتياز متن
2014
یادداشتهای مربوط به خلاصه یا چکیده
متن يادداشت
Western popular culture often suffers from a lack of understanding of religious doctrine and tradition. A 2010 U.S. Religious Knowledge Survey conducted by the Pew Research Center showed that the level of American religious illiteracy is extremely high: 45% of Catholics in the United States do not know that their church teaches that the bread and wine used in Communion do not merely symbolize, but actually become the body and blood of Christ. 53% of Protestants cannot correctly identify Martin Luther as the person whose writings and actions inspired the Protestant Reformation, which made their religion a separate branch of Christianity. 43% of Jews do not recognize that Maimonides, one of the most venerated rabbis in history, was Jewish. 47% of Americans know that the Dalai Lama is Buddhist. 38% correctly associate Vishnu and Shiva with Hinduism. 27% of Americans correctly answer that most people in Indonesia--the country with the world's largest Muslim population--are Muslims. (Pew 1)
موضوع (اسم عام یاعبارت اسمی عام)
موضوع مستند نشده
Religion; Marketing; Communication
اصطلاحهای موضوعی کنترل نشده
اصطلاح موضوعی
Philosophy, religion and theology;Social sciences;Communication and the arts;Advertising;Branding;Communication;Marketing;Religion;Theology
نام شخص به منزله سر شناسه - (مسئولیت معنوی درجه اول )