A comprehensive assessment of possible links between digital advertising billboards and traffic safety
نام عام مواد
[Thesis]
نام عام مواد
[Thesis]
نام عام مواد
[Thesis]
نام عام مواد
[Thesis]
نام نخستين پديدآور
Md Mozahidul Islam
نام ساير پديدآوران
Sisiopiku, Virginia P.
وضعیت نشر و پخش و غیره
نام ناشر، پخش کننده و غيره
The University of Alabama at Birmingham
تاریخ نشرو بخش و غیره
2015
مشخصات ظاهری
نام خاص و کميت اثر
68
يادداشت کلی
متن يادداشت
Committee members: Hosch, Ian E.; Sullivan, Andrew
یادداشتهای مربوط به نشر، بخش و غیره
متن يادداشت
Place of publication: United States, Ann Arbor; ISBN=978-1-321-70166-1
یادداشتهای مربوط به پایان نامه ها
جزئيات پايان نامه و نوع درجه آن
M.S.C.E.
نظم درجات
Civil Engineering
کسي که مدرک را اعطا کرده
The University of Alabama at Birmingham
امتياز متن
2015
یادداشتهای مربوط به خلاصه یا چکیده
متن يادداشت
Advertising billboards are a common roadside object and a very efficient medium of outside advertising. For years, static billboards have been adopted by the billboard advertising companies. Most recently, a sizeable portion of the regular (static) billboards have been digitized to convey more information to the drivers, thus raising questions about their potential impact on traffic safety. Frequently changing images on digital advertising billboards may compel more glances, and sequential messages may hold drivers' gazes longer until the entire message is read.