عنوان
پدید آورنده
موضوع
رده
کتابخانه
محل استقرار
شابک
شابک
940105746X
شابک
9401139237
شابک
9789401057462
شابک
9789401139236
شماره کتابشناسی ملی
شماره
b595309
عنوان و نام پديدآور
عنوان اصلي
Expert Systems for Scanner Data Environments :
نام عام مواد
[Book]
ساير اطلاعات عنواني
the Marketing Workbench Laboratory Experience
نام نخستين پديدآور
by John M. McCann, John P. Gallagher.
وضعیت نشر و پخش و غیره
محل نشرو پخش و غیره
Dordrecht
نام ناشر، پخش کننده و غيره
Springer Netherlands
تاریخ نشرو بخش و غیره
1990
فروست
عنوان فروست
International Series in Quantitative Marketing, 3
یادداشتهای مربوط به مندرجات
متن يادداشت
List of Figures.- Preface.- Acknowledgments.- SECTION I: The Changing Marketing World.- 1 The Marketing Data Explosion: The Promise and the Reality.- 2 A Necessary Transition.- SECTION II: Knowledge-Based Systems.- 3 An Introduction to Knowledge Systems.- 4 Expert Systems in Marketing. An Introduction.- 5 Textbook Promotion Advisor.- SECTION III: Applications.- 6 A Marketmetrics Knowledge System.- 7 The Coupled System.- 8 Model Animation.- 9 The Promotion Detective.- 10 Dealmaker.- 11 Dealmaker: A Model-Based Reasoning System.- 12 Related Research.- 13 Implementation Issues.- Author Index.
یادداشتهای مربوط به خلاصه یا چکیده
متن يادداشت
This book is about the role of expert systems in marketing, particularly in the consumer goods industry. Section I describes the changing nature of consumer marketing and presents the rationale and need for expert systems. The remainder of the book combines a tutorial on expert systems with a series of expert system prototypes. The tutorial material is presented in three places. First, section II is devoted to introducing expert systems in general. Chapter 3 provides a general introduction to the topic, which is continued in chapter 4 where a small expert system (the Promotion Advisor) is used to illustrate the important features of a backward-chaining, rule-based system. The promotion theme is extended in chapter 5 where a larger system is presented. The material in all three of these chapters was designed as an introduction and tutorial on the most common technology for building applied expert systems: the backward-chaining, rule-based inference engine. Tutorial material is also contained in the body of the chapters that describe the prototypes. This material is usually in the form of sample rules and a description of the process for applying the rules. The third location of the expert system material is in chapters that follow discussions of the prototypes. Chapter 7 is a technical chapter on the coupling of expert systems to traditional systems.
موضوع (اسم عام یاعبارت اسمی عام)
موضوع مستند نشده
Economics.
موضوع مستند نشده
Marketing.
موضوع مستند نشده
Operations research.
نام شخص به منزله سر شناسه - (مسئولیت معنوی درجه اول )
مستند نام اشخاص تاييد نشده
by John M. McCann, John P. Gallagher.
نام شخص - (مسئولیت معنوی برابر )
مستند نام اشخاص تاييد نشده
John M McCann
مستند نام اشخاص تاييد نشده
John P Gallagher
دسترسی و محل الکترونیکی
نام الکترونيکي
مطالعه متن کتاب اطلاعات رکورد کتابشناسی
نوع ماده
[Book]
اطلاعات دسترسی رکورد
تكميل شده
Y
