عنوان

Service fascination :

شابک

3658116722

شابک

3658116730

شابک

9783658116729

شابک

9783658116736

شماره

b578555

عنوان اصلي

Service fascination :

نام عام مواد

[Book]

ساير اطلاعات عنواني

gaining competitive advantage through experiential self-service systems

نام نخستين پديدآور

by Christian Zagel.

محل نشرو پخش و غیره

Wiesbaden

نام ناشر، پخش کننده و غيره

Springer Gabler, [

تاریخ نشرو بخش و غیره

2016]

نام خاص و کميت اثر

(xxi, 338 pages) : illustrations

عنوان فروست

Springer Gabler research.

متن يادداشت

Intro; Contents; List of Figures; List of Tables; List of Abbreviations; Chapter 1 Introduction; Chapter 2 Conceptual Foundations; Chapter 3 Service Fascination; Chapter 4 Experiential Self-Service Systems; Chapter 5 Conclusion; Bibliography; Appendix; 1.1 Motivation; 1.2 Objective and Methodology; 1.3 Related Research; 1.4 Research Questions; 1.5 Research Design; 1.6 Structure; 2.1 Objective and Methodology; 2.2 Services Science; 2.3 Human-Computer Interaction; 2.4 Customer Experience Management; 2.5 Interim Conclusion; 3.1 Objective and Methodology; 3.2 Engineering Model. 3.3 Evaluation Model3.4 Interim Conclusion; 4.1 Objective and Methodology; 4.2 Context Analysis; 4.3 Interactive Shopping Window; 4.4 Low-Cost Body Scanner; 4.5 Product Experience Wall; 4.6 Interactive Fitting Room; 4.7 Social Mirror; 4.8 Interim Conclusion; 5.1 Summary; 5.2 Research Results; 5.3 Implications for Future Research; A.1 Service Fascination Questionnaire --; German Version; A.2 Experiential Design Questionnaire --; German Version; 2.2.1 Definition; 2.2.2 Research Trends; 2.2.3 Service Engineering; 2.2.4 Challenges and Research Gaps; 2.3.1 Definition; 2.3.2 Research Trends. 2.3.3 Usability Engineering2.3.4 Challenges and Research Gaps; 2.4.1 Definition; 2.4.2 Research Trends; 2.4.3 Experience Engineering; 2.4.4 Challenges and Research Gaps; 3.2.1 Overview; 3.2.2 Context Analysis; 3.2.3 Development; 3.2.4 Fascination Assessment and Transformation; 3.3.1 Overview; 3.3.2 Subjective Measurement; 3.3.3 Objective Measurement; 4.2.1 Retail Customer Journey Mapping; 4.2.2 Retail Technology Portfolio; 4.2.3 Use Case Overview; 4.3.1 Motivation and Goal; 4.3.2 Ideation; 4.3.3 Implementation; 4.3.4 Evaluation; 4.3.5 Improvement; 4.4.1 Motivation and Goal; 4.4.2 Ideation. 4.4.3 Implementation4.4.4 Evaluation; 4.4.5 Improvement; 4.5.1 Motivation and Goal; 4.5.2 Ideation; 4.5.3 Implementation; 4.5.4 Evaluation; 4.5.5 Improvement; 4.6.1 Motivation and Goal; 4.6.2 Ideation; 4.6.3 Implementation; 4.6.4 Evaluation; 4.6.5 Improvement; 4.7.1 Motivation and Goal; 4.7.2 Ideation; 4.7.3 Implementation; 4.7.4 Evaluation; 4.7.5 Improvement.

متن يادداشت

Christian Zagel presents a new way of innovating, measuring, and improving self-service systems for retail environments in the context of Customer Experience Management. He shows that technology is used to evoke positive emotions during the shopping experience to not only satisfy the consumer, but also to stimulate fascination for brands and their products. The author's findings illustrate that a customer's experience with a brand is not only determined by the products themselves, but rather by a combination of multiple experiences. Whilst there has been a notable rise in the number of sales channels, the ability to differentiate from competitors is still strongest where the brands have most influence: The physical point of sale. Contents: Human-Computer Interaction, Customer Experience Management, Service Fascination, Experiential Self-Service Systems Target Groups, Researchers and students in the field of economics with a focus on information systems, informatics, marketing, system design, and human-computer interaction, Practitioners in commerce, marketing, customer experience management, innovation management, and retail environments.

موضوع مستند نشده

Business -- Data processing.

موضوع مستند نشده

Industrial management.

موضوع مستند نشده

Information technology.

شماره رده

نشانه اثر

مستند نام اشخاص تاييد نشده

by Christian Zagel.

مستند نام اشخاص تاييد نشده

Christian Zagel

نام الکترونيکي

نوع ماده

[Book]

تكميل شده

Y