عنوان

Marketing :

شابک

1408032147

شابک

1408064324

شابک

1408071142

شابک

9781408032145

شابک

9781408064320

شابک

9781408071144

شماره

b569521

عنوان اصلي

Marketing :

نام عام مواد

[Book]

ساير اطلاعات عنواني

concepts and strategies

نام نخستين پديدآور

Sally Dibb [and others].

وضعيت ويراست

6th ed

محل نشرو پخش و غیره

Andover

نام ناشر، پخش کننده و غيره

Cengage Learning

تاریخ نشرو بخش و غیره

2012

نام خاص و کميت اثر

xviii, 815 pages : color illustrations ; 26 cm

متن يادداشت

PART ONE - MARKETING DEFINED AND MARKETING IN CONTEXT Chapter 1 - The Marketing Concept Chapter 2 - Marketing Strategy and Understanding Competitors Chapter 3 - The Marketing Environment Chapter 4 - Marketing in International Markets and Globalisation PART TWO - UNDERSTANDING AND TARGETING CUSTOMERS Chapter 5 - Consumer Buying Behaviour Chapter 6 - Business Markets and Business Buying Behaviour Chapter 7 - Segmenting Markets and Customer Relationship Management Chapter 8- Targeting and Positioning Chapter 9 - Marketing Research PART THREE - PRODUCT, BRANDING, PACKAGING AND SERVICE DECISIONS Chapter 10 - Product Decisions Chapter 11 - Branding and Packaging Chapter 12 - Developing Products and Managing Product Portfolios Chapter 13 - The Marketing of Services PART FOUR - PLACE/DISTRIBUTION/MARKETING CHANNEL DECISIONS Chapter 14 - Marketing Channels Chapter 15 - Channel Players and Physical Distribution PART FIVE - PROMOTION/MARKETING COMMUNICATION DECISIONS Chapter 16 - An Overview of Marketing Communications Chapter 17 - Advertising, Public Relations and Sponsorship Chapter 18 - Sales Management, Sales Promotion, Direct Mail, the Internet and Direct Marketing PART SIX - PRICING DECISIONS Chapter 19 - Pricing PART SEVEN - MANIPULATING THE MARKETING MIX Chapter 20 - Modifying the Marketing Mix for Business Markets, Services and in International Marketing PART EIGHT - MARKETING MANAGEMENT Chapter 21 - Marketing Planning and Forecasting Sales Potential Chapter 22 - Implementing Strategies, Internal Marketing Relationships and Measuring Performance Chapter 23 - Responsible Marketing

متن يادداشت

'Marketing Concepts and Strategies' combines a thorough overview of essential marketing principles, concepts and strategies with a visually-engaging, reader-friendly presentation.

موضوع مستند نشده

Business and Management.

موضوع مستند نشده

Marketing.

شماره رده

نشانه اثر

مستند نام اشخاص تاييد نشده

Sally Dibb [and others].

مستند نام اشخاص تاييد نشده

Sally Dibb

نام الکترونيکي

نوع ماده

[Book]

تكميل شده

Y