عنوان

Collaborative Customer Relationship Management.

شابک

3540247106

شابک

9783540247104

شماره

b565512

عنوان اصلي

Collaborative Customer Relationship Management.

نام عام مواد

[Book]

نام نخستين پديدآور

Kracklauer, Alexander H.

محل نشرو پخش و غیره

Gardners Books

تاریخ نشرو بخش و غیره

2010

متن يادداشت

1: Customer Relationship Management: The Basics.- 1: Customer Management as the Origin of Collaborative Customer Relationship Management.- 2: What Have We Learned so Far? Making CRM Make Money - Technology Alone Won't Create Value.- 2: Collaborative Customer Relationship Management - How to Win in the Market with Joint Forces.- 3: Collaborative Customer Relationship Management (CCRM).- Case Study: Implementation of Collaborative Customer Relationship Management at Procter & Gamble.- 4: The Integration of Supply Chain Management and Customer Relationship Management.- Case Study: ISCRM - A Study of the Business Benefits Achieved through Integrated Supply and Customer Relationship Management.- 5: The Future of Collaborative Customer Relationship Management: Integrating Demand and Supply Chains.- 3: The Demand Side: Collaborative Customer Relationship and Category Management.- 6: Collaboration in CRM: Potentials and Challenges of an Individualization Based Approach.- 7: Building Customer Loyalty with Collaboration Nets: Four Models of Individualization Based CCRM.- 8: Collaborative Customer Relationship Management from a Market Research Viewpoint.- 9: Category Management: Why Now?.- 4: The Supply Side: Collaborative Planning, Forecasting and Replenishment (CPFR) as a Tool to Support CCRM.- 10: CPFR - Views and Experiences at Procter & Gamble.- 11: How to Scale Your CPFR-Pilot.- 5: What's Next? - Future of Collaborative Customer Relationship Management.- 12: New Ways of Category Management.- 13: Collaborative Category Management on the Internet - Basics to Create and Manage Consumer-Focused Assortments in Online-Shops.- 6: Conclusions and Key Takeaways.- Editors.- Contributing Authors.

شماره رده

نشانه اثر

مستند نام اشخاص تاييد نشده

Kracklauer, Alexander H.

مستند نام اشخاص تاييد نشده

Kracklauer, Alexander H.

مستند نام اشخاص تاييد نشده

Mills, D. Quinn

مستند نام اشخاص تاييد نشده

Seifert, Dirk

نام الکترونيکي

نوع ماده

[Book]

تكميل شده

Y