عنوان

Strategic Event Creation.

شابک

1322148376

شابک

1910158089

شابک

9781322148373

شابک

9781910158081

شماره

b556784

عنوان اصلي

Strategic Event Creation.

نام عام مواد

[Book]

نام نخستين پديدآور

Liz Sharples

نام ناشر، پخش کننده و غيره

Goodfellow Publishers Ltd

تاریخ نشرو بخش و غیره

2014

متن يادداشت

I Index; 15 Concluding Remarks and Future Gazing; Howard Lyons, Phil Crowther, Liz Sharples, Chiara Orefice, and Daryl May; 14 Industry Insights; Phil Crowther; 13 Capturing the Learning; Daryl May and Lindsey May ; 12 Strategic Event Evaluation; Katrin Stefansdottir and Anjalina Pradhan; 11 Realising a Legacy; Stewart Hilland; 10 Marketing Events: Three perspectives to support strategic event creation; Craig Hirst and Richard Tressider; 9 Food and Function ; Liz Sharples; 8 Creating the Eventscape; Jane Tattersall and Richard Cooper; 7 Designing and Mapping Event Experiences. Colin Beard 6 Community Outcomes; Gareth Roberts and David Strafford ; 5 Understanding Sponsors' and Partners' Motivations; Leah Donlan; 4 What's in it for the Attendee?; Jonathan Moss; 3 Setting the Event Host Objectives: a Framework for Business Value Creation; Chiara Orefice; 2 Stakeholder Centric Approach; James Bostock; 1 Strategic Event Creation; Phil Crowther; _GoBack; _ENREF_1; _ENREF_2; _ENREF_3; _ENREF_4; _ENREF_5; _ENREF_6; _ENREF_7; _ENREF_8; _ENREF_9; _ENREF_10; _ENREF_11; _ENREF_12; _ENREF_13; _ENREF_14; _ENREF_15; _ENREF_16; _ENREF_17; _ENREF_18; _ENREF_19; _ENREF_20. _ENREF_21_GoBack; _GoBack; _GoBack; h.1fob9te; h.3znysh7; h.tyjcwt; h.3dy6vkm; h.2s8eyo1; h.3rdcrjn; h.26in1rg; h.lnxbz9; h.35nkun2; h.1ksv4uv; h.44sinio; h.mr53yyrvcur2; h.1ci93xb; h.3whwml4; _GoBack; _GoBack; _GoBack; _GoBack; _GoBack.

متن يادداشت

The first text to move away from an older paradigm of simply 'making events work' and managing inputs, to show how to manage a sector that now needs to be: outcome obsessed, stakeholder centric, strategically focused and driven by strategically aware reflective professionals.

موضوع مستند نشده

BUSINESS & ECONOMICS -- Industrial Management.

موضوع مستند نشده

BUSINESS & ECONOMICS -- Management.

موضوع مستند نشده

Special events -- Planning.

شماره رده

نشانه اثر

مستند نام اشخاص تاييد نشده

Liz Sharples

مستند نام اشخاص تاييد نشده

Liz Sharples

نام الکترونيکي

نوع ماده

[Book]

تكميل شده

Y