عنوان

Product strategy and management

شابک

0273694502

شابک

9780273694502

شماره

b553688

عنوان اصلي

Product strategy and management

نام عام مواد

[Book]

نام نخستين پديدآور

Michael Baker and Susan Hart.

وضعيت ويراست

2nd ed

محل نشرو پخش و غیره

Harlow, England

نام ناشر، پخش کننده و غيره

Prentice Hall/Financial Times

تاریخ نشرو بخش و غیره

2007

نام خاص و کميت اثر

xviii, 541 pages : illustrations

متن يادداشت

Introduction: Product strategy and managementAcknowledgements Part I The theoretical foundations Chapter 1 Competition and product strategy Chapter 2 The product in theory and practice Chapter 3 Buyer behaviour Chapter 4 The product life cycle in theory and practice Chapter 5 Product portfolios Part II New product development Chapter 6 The importance, nature and management of the new product development process Chapter 7 New product strategy Chapter 8 Idea management for new product development Chapter 9 Screening new product ideas Chapter 10 Concept development and testing Chapter 11 Business analysis Chapter 12 Product testing Part III Product management Chapter 13 Commercialization: test marketing and launching the new product Chapter 14 Managing growth Chapter 15 Managing the mature product Part IV Product elimination Chapter 16 Controlling the product line: an overview of the deletion decision Chapter 17 Reaching the decision to delete a product Chapter 18 Implementing the deletion decision Chapter 19 Reprise

موضوع مستند نشده

New products -- Management -- Case studies.

موضوع مستند نشده

Product management.

شماره رده

نشانه اثر

مستند نام اشخاص تاييد نشده

Michael Baker and Susan Hart.

مستند نام اشخاص تاييد نشده

Michael John Baker

مستند نام اشخاص تاييد نشده

Susan J Hart

نام الکترونيکي

نوع ماده

[Book]

تكميل شده

Y