عنوان

Sustainability Strategies :

شابک

0230236855

شابک

9780230236851

شماره

b542925

عنوان اصلي

Sustainability Strategies :

نام عام مواد

[Book]

ساير اطلاعات عنواني

When Does it Pay to be Green?.

نام نخستين پديدآور

R Orsato

محل نشرو پخش و غیره

London

نام ناشر، پخش کننده و غيره

Palgrave Macmillan UK

تاریخ نشرو بخش و غیره

2016

نام خاص و کميت اثر

(265 pages).

عنوان فروست

INSEAD business press.

متن يادداشت

Cover; Contents; List of Figures; List of Acronyms; Preface; Acknowledgements; PART I: FUNDAMENTALS; 1 When Does It Pay to Be Green?; Greening as a Commitment; Greening as a Core Competence; The Frontiers of Corporate Environmentalism; Methodological Challenges in When It Pays To Be Green; Conclusion; 2 What Are Sustainability Strategies?; What Sustainability Strategies are not; Competitive Advantage: Positioning and Capabilities; Competitive Environmental Strategies; Beyond Competition: Sustainable Value Innovation; The Sustainability Strategies Portfolio; Conclusion. PART II: COMPETITIVE ENVIRONMENTALISM3 Eco-Efficiency; From Resource Productivity to Eco-Efficiency; Eco-Efficiency at the Firm: Lean Thinking; Eco-Efficiency beyond Borders: Industrial Symbiosis; Eco-Efficiency in the Skies: Carbon Credits; When Eco-Efficiency Pays; Conclusion; 4 Beyond Compliance Leadership; Reputation and its Risks; Green Clubs: Reputation Insurance?; When Beyond Compliance Leadership Pays; Conclusion; 5 Eco-Branding; Product Certification Clubs: Eco-Labels; From Eco-Labeling to Eco-Branding; When Eco-Branding Pays; Conclusion; 6 Environmental Cost Leadership. Eco-Designing Products: Life Cycle ThinkingChanging Products' Nature; Redefining Products' Concept and Use; When E-Cost Leadership Pays; Conclusion; PART III: BEYOND COMPETITION; 7 Sustainable Value Innovation; The Call for SVI Strategies: The Troublesome Auto Industry; The Dominant Strategic Logic: Greener Cars; Sustainable Value Innovation in Mobility: Greener Systems; When Sustainable Value Innovation Pays; Conclusion; 8 Sustainability Strategies and Beyond; When Does It Pay to Be Green, Really?; Competitive Environmentalism; Beyond Competition; Conclusion; Notes; Index; A; B; C; D; E; F. GH; I; J; K; L; M; N; O; P; R; S; T; U; V; W; Z.

شماره رده

نشانه اثر

مستند نام اشخاص تاييد نشده

R Orsato

مستند نام اشخاص تاييد نشده

R Orsato

نام الکترونيکي

نوع ماده

[Book]

تكميل شده

Y