Cross-National and Cross-Cultural Issues in Food Marketing.
نام عام مواد
[Book]
نام نخستين پديدآور
Erdener Kaynak
وضعیت نشر و پخش و غیره
محل نشرو پخش و غیره
Hoboken
نام ناشر، پخش کننده و غيره
Taylor and Francis
تاریخ نشرو بخش و غیره
2014
مشخصات ظاهری
نام خاص و کميت اثر
(192 pages)
یادداشتهای مربوط به مندرجات
متن يادداشت
Cover; Half Title; Title; Copyright; CONTENTS; Cross-National and Cross-Cultural Issues in Food Marketing: Past, Present and Future; An Analysis of the Linkage Between Agricultural Exports and Economic Growth in Pakistan; Ethnic Niche Markets for Fresh Canadian Pork in the United States Pacific Northwest; Quality Policy and Consumer Behavior: The Case of Beef in Spain; Current Status and Competitiveness of U.S. Poultry Exports; Pan-European Food Market Segmentation: An Application to the Yoghurt Market in the EU; Index.
یادداشتهای مربوط به خلاصه یا چکیده
متن يادداشت
Enhance your food marketing operation with this thorough and business-savvy book!Marketing and distribution related decisions and policies are now of paramount importance in the world of food marketing. This is due to the present state of economic crisis in much of the world and the cost efficiency issues that must be considered in countries at varying levels of economic development. Cross-National and Cross-Cultural Issues in Food Marketing examines food marketing systems from around the world to bring you an understanding of the opportunities and pitfalls in these areas.
موضوع (اسم عام یاعبارت اسمی عام)
موضوع مستند نشده
Export marketing -- Cross-cultural studies.
موضوع مستند نشده
Farm produce -- Marketing -- Cross-cultural studies.
موضوع مستند نشده
Food -- Marketing -- Cross-cultural studies.
رده بندی کنگره
شماره رده
HD9000
.
5
نشانه اثر
E734
2014
نام شخص به منزله سر شناسه - (مسئولیت معنوی درجه اول )