Harvard business review on customer relationship management.
نام عام مواد
[Book]
وضعیت نشر و پخش و غیره
محل نشرو پخش و غیره
Boston :
نام ناشر، پخش کننده و غيره
Harvard Business School Press,
تاریخ نشرو بخش و غیره
c2001.
مشخصات ظاهری
نام خاص و کميت اثر
vii, 192 p. :
ساير جزييات
ill. ;
ابعاد
21 cm.
فروست
عنوان فروست
A Harvard business review paperback
یادداشتهای مربوط به کتابنامه ، واژه نامه و نمایه های داخل اثر
متن يادداشت
Includes bibliographical references and index.
یادداشتهای مربوط به مندرجات
متن يادداشت
Co-opting Customer Competence / C.K. Prahalad, Venkatram Ramaswamy 1 -- Get Inside the Lives of Your Customers / Patricia B. Seybold 27 -- The Old Pillars of New Retailing / Leonard L. Berry 49 -- Want to Perfect Your Company's Service? Use Behavioral Science / Richard B. Chase, Sriram Dasu 67 -- Don't Homogenize, Synchronize / Mohanbir Sawhney 85 -- Firing Up the Front Line / Jon R. Katzenbach, Jason A. Santamaria 105 -- Preventing the Premature Death of Relationship Marketing / Susan Fournier, Susan Dobscha, David Glen Mick 133 -- See Your Brands Through Your Customers' Eyes / Chris Lederer, Sam Hill 151.
بدون عنوان
0
یادداشتهای مربوط به خلاصه یا چکیده
متن يادداشت
This collection of cutting-edge articles will help organizations understand how to build customer loyalty through unique relationship-building strategies such as partnerships, branding, and superlative customer service. Contents include: Co-opting Customer Competence by C.K. Prahalad and Venkatram Ramaswamy; Get Inside the Lives of Your Customers by Patricia B. Seybold; The Old Pillars of New Retailing by Leonard L. Berry; Want to Perfect Your Company's Service?: Use Behavioral Science by Richard B. Chase and Sriram Dasu; Don't Homogenize, Synchronize by Mohanbir Sawhney; Firing Up the Front Line by Jon R. Katzenbach and Jason A. Santamaria; Preventing the Premature Death of Relationship Marketing by Susan Fournier, Susan Dobscha, and David Glen Mick; and See Your Brands Through Your Customers' Eyes by Chris Lederer and Sam Hill.