یادداشتهای مربوط به کتابنامه ، واژه نامه و نمایه های داخل اثر
متن يادداشت
Includes bibliographical references and index
یادداشتهای مربوط به مندرجات
متن يادداشت
The race for relevance -- The user is the content -- The Adderall society -- The you loop -- The public is irrelevant -- Hello, world! -- What you want, whether you want it or not -- Escape from the city of ghettos
بدون عنوان
0
یادداشتهای مربوط به خلاصه یا چکیده
متن يادداشت
The hidden rise of personalization on the Internet is controlling--and limiting--the information we consume. In 2009, Google began customizing its search results. Instead of giving you the most broadly popular result, Google now tries to predict what you are most likely to click on. According to MoveOn.org board president Eli Pariser, this change is symptomatic of the most significant shift to take place on the Web in recent years--the rise of personalization. Though the phenomenon has gone largely undetected until now, personalized filters are sweeping the Web, creating individual universes of information for each of us. Data companies track your personal information to sell to advertisers, from your political leanings to the hiking boots you just browsed on Zappos. In a personalized world, we will increasingly be typed and fed only news that is pleasant, familiar, and confirms our beliefs--and because these filters are invisible, we won't know what is being hidden from us. Our past interests will determine what we are exposed to in the future, leaving less room for the unexpected encounters that spark creativity, innovation, and the democratic exchange of ideas.--From publisher description
موضوع (اسم عام یاعبارت اسمی عام)
موضوع مستند نشده
Information organization
موضوع مستند نشده
Internet-- Censorship
موضوع مستند نشده
Invisible Web
موضوع مستند نشده
Semantic Web-- Social aspects
موضوع مستند نشده
World Wide Web-- Subject access
رده بندی ديویی
شماره
004
.
67/8
ويراست
22
رده بندی کنگره
شماره رده
ZA4237
نشانه اثر
.
P37
2011
نام شخص به منزله سر شناسه - (مسئولیت معنوی درجه اول )