عنوان

The fundamentals of design management /

شابک

2940411077

شابک

9782940411078

شماره

b513374

عنوان اصلي

The fundamentals of design management /

نام عام مواد

[Book]

نام نخستين پديدآور

Katheryn Best.

محل نشرو پخش و غیره

La Vergne, TN :

نام ناشر، پخش کننده و غيره

Distributed in the USA & Canada by Ingram Publisher Services,

تاریخ نشرو بخش و غیره

[2010]

تاریخ نشرو بخش و غیره

©2010

نام خاص و کميت اثر

208 pages :

ساير جزييات

illustrations (chiefly color) ;

ابعاد

23 cm.

عنوان فروست

AVA fundamentals.

متن يادداشت

Includes bibliographical references.

متن يادداشت

1 Design in context -- 2 Design overview -- 3 Management overview -- 4 Accounting and finance -- 5 Marketing and brand communication -- 6 Design and innovation.

بدون عنوان

0

متن يادداشت

The Fundamentals of Design Management is a comprehensive reference book for anyone seeking an introduction to the basic concepts and principles that inform the management of design projects, teams and processes within the creative industries. Broken down into six chapters, The Fundamentals of Design Management introduces the interdisciplinary nature of the creative industries; the integrated nature of design management and the relationships between people; the basics of business and enterprise; legal, financial and economic procedures and marketing and brand communications. Contextual perspectives and case studies appear throughout the book, which help give a better understanding of the design management challenges faced by clients, consultancies and customers in the areas of design, business, creativity and innovation.

موضوع مستند نشده

Industrial design-- Management.

شماره

ويراست

شماره رده

نشانه اثر

مستند نام اشخاص تاييد نشده

Best, Kathryn.

تاريخ عمليات

20190114121729.0

قواعد فهرست نويسي ( بخش توصيفي )

rda

نام الکترونيکي

نوع ماده

[Book]

تكميل شده

Y