عنوان

Imagining marketing :

شابک

0415234867

شماره

b510744

عنوان اصلي

Imagining marketing :

نام عام مواد

[Book]

ساير اطلاعات عنواني

art, aesthetics, and the avant-garde /

نام نخستين پديدآور

edited by Stephen Brown and Anthony Patterson

محل نشرو پخش و غیره

New York :

نام ناشر، پخش کننده و غيره

Routledge,

تاریخ نشرو بخش و غیره

2000

نام خاص و کميت اثر

xvii, 302 p. :

ساير جزييات

ill. ;

ابعاد

25 cm

عنوان فروست

Routledge interpretative marketing research

متن يادداشت

Includes bibliographical references and index

متن يادداشت

Figments for sale: marketing, imagination and the artistic imperative / Stephen Brown and Anthony Patterson -- Art -- Awakening one day (poem) / John F. Sherry, Jr. -- Edouard Manet, Calvin Klein abd the strategic use of scandal / Jonathan E. Schroeder -- The endless enigma or the last self-portrait (or, what marketer can learn from the artist) / Ian Fillis -- Marketers wake! A portrait of the artist as a marketing man / Anthony Patterson and Stephen Brown -- Dealing with death: art, mortality and the marketplace / Stephanie O'Donohoe and Darach Turley -- 'Trust no one': science fiction and marketing's future/present / Warren Smith and Matthew Higgins -- The good, the bad and the jolly: taste, image and the symbolic resistance to the coca-colonisation of Denmark / Soren Askegaard and Fabian F. Csaba -- Aesthetics -- New shoes (poem) / Simone Pettigrew -- Presenting the past: on the marketing's reproduction orientation / Stephen Brown, Elizabeth C. Hirs hman and Pauline Maclaran -- The avant-garde -- The spiral (poem) / Joel Watson -- Tupperware, Tommy Moore, Teddy Bear and Tipper Gore - Pete, Jamie, Stew, Oyster and Morrie's high school reunion: titillation and titivation in entelechic entitutlation / Morris B. Holbrook -- Going out in a blaze of glory: southern white trash retrospection on my personal relationship with Jesus, Hank Williams, Elvis Presley and a pentecostal-Elvis-impersonating-professional-wrestling-snake-handling-minister-who-sang-Hank-Williams'-songs / Craig J. Thompson -- Suburban soundtracks / Hope J. Schau -- Drove my chevy to the levee / Stephen Brown -- A cultural biography of my groucho glasses / Russell W. Belk -- Burning in the bush of ghosts / Joel Watson -- Conclusion -- The rime of the ancient marketer (poem) / David Pickton -- Beyond the pleasure principle: the death instinct of pioneer studies in marketing / Robert Grafton Small.

بدون عنوان

1

موضوع مستند نشده

Arts-- Marketing

موضوع مستند نشده

Creation (Literary, artistic, etc.)

مستند نام اشخاص تاييد نشده

Brown, Stephen,1955-

مستند نام اشخاص تاييد نشده

Patterson, Anthony

تاريخ عمليات

20010702114510.0

نام الکترونيکي

نوع ماده

[Book]

تكميل شده

Y