winning strategies for news releases, press conferences and media relations /
نام نخستين پديدآور
edited by Scott C. Stevenson.
مشخصات ظاهری
نام خاص و کميت اثر
1 online resource (44 pages)
یادداشتهای مربوط به مندرجات
متن يادداشت
Crafting Compelling News Releases and Features -- Attracting Media Interest and Attention -- Cultivating Productive Media Relations -- Assembling Effective Press Kits -- Successfully Navigating Interviews and Press Conferences -- Generating Publicity for Your Event -- Drafting Appropriate Policies and Guidelines -- Reaching Out through Social Media -- Raising Awareness and Boosting Community Support