عنوان

The money-raising nonprofit brand :

شابک

111858340X

شابک

9781118583401

شابک اشتباه

9781118583425

شماره

dltt

عنوان اصلي

The money-raising nonprofit brand :

نام عام مواد

[Book]

ساير اطلاعات عنواني

motivating donors to give, give happily, and keep on giving /

نام نخستين پديدآور

Jeff Brooks.

نام خاص و کميت اثر

1 online resource (1 volume) :

نام خاص و کميت اثر

1 online resource.

ساير جزييات

illustrations

عنوان فروست

Wiley nonprofit authority

عنوان فروست

Wiley nonprofit authority

متن يادداشت

Includes bibliographical references and index.

متن يادداشت

Includes bibliographical references and index.

متن يادداشت

"Why commercial-style branding doesn't work for nonprofits--and what doesTaking its cue from for-profit corporations, the nonprofit world has increasingly turned to commercial-style branding to raise profiles and encourage giving. But it hasn't worked. Written by a longtime industry insider, this book argues that branding strategies borrowed from for-profit companies hasn't just failed, but has actually discouraged giving. But why does branding--a well-developed discipline with a history of commercial success--fail when applied to nonprofits? The Money-Raising Nonprofit Brand + Website argues that commercial-style branding is the wrong tool applied in the wrong way to the wrong industry. Offers a real-world fundraising strategies that work in the nonprofit world Disabuses readers of the dangerous notion that commercial-style marketing works in the fundamentally different nonprofit world Written by an industry insider with 25 years of experience raising funds for many of the most successful nonprofits in the world Nonprofit fundraising is a fundamentally different world--financially, emotionally, and practically--than commercial marketing. Here, the author explains why commercial marketing strategies don't work and provides practical, experience-based alternatives that do"--

منبع سفارش / آدرس اشتراک

Safari Books Online

شماره انبار

CL0500000567

عنوان

Money-raising nonprofit brand

شماره استاندارد بين المللي کتاب و موسيقي

9781118583425

موضوع مستند نشده

Branding (Marketing)

موضوع مستند نشده

Branding (Marketing)

موضوع مستند نشده

Fund raising.

موضوع مستند نشده

Fund raising.

موضوع مستند نشده

Nonprofit organizations-- Management.

موضوع مستند نشده

Nonprofit organizations-- Management.

موضوع مستند نشده

Nonprofit organizations-- Marketing.

موضوع مستند نشده

Nonprofit organizations-- Marketing.

شماره رده

شماره رده

نشانه اثر

مستند نام اشخاص تاييد نشده

Brooks, Jeff,1961-

مستند نام تنالگان تاييد نشده

Ohio Library and Information Network.

تاريخ عمليات

20150312130543.0

قواعد فهرست نويسي ( بخش توصيفي )

pn

نام الکترونيکي

نوع ماده

[Book]

تكميل شده

Y