linking social word-of-mouth, brand impression, and stakeholder behavior /
نام نخستين پديدآور
Michael W. Lowensteinches
مشخصات ظاهری
نام خاص و کميت اثر
xxx, 363 pages :
ساير جزييات
illustrations ;
ابعاد
24 cm
یادداشتهای مربوط به کتابنامه ، واژه نامه و نمایه های داخل اثر
متن يادداشت
Includes bibliographical references (pages 337-347) and index
یادداشتهای مربوط به مندرجات
متن يادداشت
What are customer advocacy and customer sabotage (aka "badvocacy")? -- The history of customer advocacy and sabotage -- The importance of experience, authenticity, and trust in customer advocacy -- The business case for creating customer advocacy (and eliminating the potential negative impact of alienation and sabotage) -- Measuring and monetizing customer advocacy -- Recommendation and referral: the hype and the reality of "one number" -- The other side of the coin: negative work-of-mouth, and customer alienation and sabotage -- Intersecting inside-out and outside-in customer advocacy -- How do companies create higher levels of customer advocacy using informal social communication? -- Advertising versus social word-of-mouth and advocacy -- Employee advocacy (ambassadorship_ and linkage to customer attitudes and behavior -- Are we there yet? Focus on relationships, online/off-line social media influence, and clouds
بدون عنوان
0
موضوع (اسم عام یاعبارت اسمی عام)
موضوع مستند نشده
Customer loyalty
موضوع مستند نشده
Customer relations
موضوع مستند نشده
Customer services
رده بندی ديویی
شماره
658
.
8/12
ويراست
22
رده بندی کنگره
شماره رده
HF5415
.
5
نشانه اثر
.
L685
2011
نام شخص به منزله سر شناسه - (مسئولیت معنوی درجه اول )