عنوان

Beyond the ultimate question :

شابک

0873897722 (alk. paper)

شابک

9780873897723 (alk. paper)

شماره

dltt

عنوان اصلي

Beyond the ultimate question :

نام عام مواد

[Book]

ساير اطلاعات عنواني

a systematic approach to improve customer loyalty /

نام نخستين پديدآور

Bob E. Hayes

نام خاص و کميت اثر

xxxiii, 396 pages :

ساير جزييات

illustrations ;

ابعاد

24 cm

متن يادداشت

Includes bibliographical references and index

متن يادداشت

Beyond the ultimate question, and measurement and meaning of customer loyalty -- The structure of customer feedback programs -- Customer feedback programs and best practices study -- Strategy and corporate governance -- Business process integration -- Survey method -- Reporting -- Applied research -- Common roadblocks to increasing customer loyalty -- Turning data into profit the oracle way: using the customer experience to drive improvement and growth -- Development of a customer feedback program: the Akamai story -- Appendixes: A. Determining customer requirements -- B. Customer satisfaction questionnaire construction -- C. Measurement scales -- D. Frequencies, percentages, probabilities, histograms, and distributions -- E. Descriptive statistics -- F. Statistics, parameters, and sampling distributions -- G. Decision making and hypothesis testing -- H. T-tests -- I. Analysis of variance -- J. Regression analysis -- K. Factor analysis -- L. Table of random numbers

بدون عنوان

0

موضوع مستند نشده

Consumer satisfaction

موضوع مستند نشده

Customer loyalty

موضوع مستند نشده

Customer services

شماره

ويراست

شماره رده

نشانه اثر

مستند نام اشخاص تاييد نشده

Hayes, Bob E.,1963-

تاريخ عمليات

20141128122728.0

نام الکترونيکي

نوع ماده

[Book]

تكميل شده

Y