عنوان

Selling modernity :

شابک

082234047X (cloth : alk. paper)

شابک

0822340690 (pbk. : alk. paper)

شابک

9780822340478 (cloth : alk. paper)

شابک

9780822340690 (pbk. : alk. paper)

شماره

dltt

عنوان اصلي

Selling modernity :

نام عام مواد

[Book]

ساير اطلاعات عنواني

advertising in twentieth-century Germany /

نام نخستين پديدآور

edited by Pamela E. Swett, S. Jonathan Wiesen, and Jonathan R. Zatlin

محل نشرو پخش و غیره

Durham :

نام ناشر، پخش کننده و غيره

Duke University Press,

تاریخ نشرو بخش و غیره

2007

نام خاص و کميت اثر

xx, 364 p. :

ساير جزييات

ill. ;

ابعاد

25 cm

متن يادداشت

Includes bibliographical references (p. [329]-345) and index

متن يادداشت

Foreword / Victoria de Grazia -- Introduction / Pamela E. Swett, Jonathan S. Wisen, Jonathan R. Zatlin -- Marketing, modernity, and "the German people's soul" : advertising and its enemies in late imperial Germany, 1896-1914 / Kevin Repp -- Visions of prosperity : the Americanization of advertising in interwar Germany / Corey Ross -- Branding Germany : Hans Domizlaff's Markentechnik and its ideological impact / Holm Friebe -- "Planting a forest tall and straight like the German Volk" : visualizing the Volksgemeinschaft through advertising in German forestry journals, 1933-1945 / Michael Imort -- Selling the "racial community" : Kraft durch Freude and consumption in the Third Reich / Shelley Baranowski -- "Die erfrischende pause" : marketing Coca-Cola in Hitler's Germany / Jeff Schutts -- Lufthansa welcomes you : air transport and tourism in the Adenauer era / Guillaume de Syon -- "The history of morals in the Federal Republic" : advertising, PR, and the Beate Uhse myth / Elizabeth Heineman -- "Wowman! the world's most famous drug-dog" : advertising, the state, and the paradox of consumerism in the federal republic / Robert P. Stephens -- "True advertising means promoting a good thing through a good form" : advertising in the German democratic republic / Anne Kaminsky -- Promoting socialist cities and citizens : east Germany's national building program / Greg Castillo -- "Serve yourself!" : the history and theory of self-service in west and east Germany / Rainer Gries

بدون عنوان

0

موضوع مستند نشده

Advertising-- Germany-- History-- 20th century

موضوع مستند نشده

Consumer behavior-- Germany-- History-- 20th century

موضوع مستند نشده

Consumption (Economics)-- Germany-- History-- 20th century

شماره

ويراست

شماره رده

نشانه اثر

مستند نام اشخاص تاييد نشده

Swett, Pamela E.,1970-

مستند نام اشخاص تاييد نشده

Wiesen, S. Jonathan

مستند نام اشخاص تاييد نشده

Zatlin, Jonathan R.,1963-

تاريخ عمليات

20080326000000.0

نام الکترونيکي

نوع ماده

[Book]

تكميل شده

Y