عنوان

Social media strategies for professionals and their firms :

شابک

0470633107 (hardback)

شابک

9780470633106 (hardback)

شماره

dltt

عنوان اصلي

Social media strategies for professionals and their firms :

نام عام مواد

[Book]

ساير اطلاعات عنواني

the guide to establishing credibility and accelerating relationships /

نام نخستين پديدآور

Michelle Golden

محل نشرو پخش و غیره

Hoboken, N.J. :

نام ناشر، پخش کننده و غيره

Wiley,

تاریخ نشرو بخش و غیره

c2011

نام خاص و کميت اثر

xix, 348 p. :

ساير جزييات

ill. ;

ابعاد

24 cm

متن يادداشت

Includes bibliographical references and index

متن يادداشت

Machine generated contents note: Foreword. -- Preface. -- Acknowledgments. -- Part 1: What. -- What Firms Need to Know About Social Media. -- The basics about social media, its origin, and how it easily fits into your marketing mix. Explore guidelines and policies that address user's most common concerns. -- Chapter 1: Defining and Understanding "Social Media". -- Chapter 2: Social Media Policies and Guidelines: Rules of Engagement. -- Chapter 3: Comparing Today's Most Popular Social Media. -- Part 2: Why. -- The "Why" Behind Using Social Media. -- Detailed strategic ideas, tactical approaches, and planning guidance for making social media a vibrant part of your integrated marketing plan. -- Chapter 4: Finding Business Purpose in Social Media. -- Chapter 5: Strategy Begins With "Who". -- Chapter 6: Integrated Marketing Tactics. -- Chapter 7: Case Studies and Examples. -- Part 3: How. -- How to Set up and Use the Tools. -- Specific techniques and implementation advice so you can save time and improve results with LinkedIn, Twitter, Facebook and blogs. -- Chapter 8: LinkedIn -- Chapter 9: Twitter -- Chapter 10: Facebook -- Chapter 11: Self-Publishing with Blogs -- Part 4: Tips. -- Tips to Being Effective Online. -- Improve your experience and your outcome with these best practices for publishing, interacting, handling crises, and even "begging out" of using social media. -- Chapter 12: Writing for the Web. -- Chapter 13: Social Media Etiquette. -- Chapter 14: Best Practices. -- Notes. -- Glossary. -- About the Author. -- Index

بدون عنوان

8

متن يادداشت

"Expert advice on growing your professional service firm or individual practice through social mediaShowing professionals and/or their marketers how to accomplish familiar marketing tactics in newer, slightly different ways, Social Media for Professionals and Their Firms takes you step by step in putting social media to work for your professional practice. Whether you want to build your own personal brand and on-line reputation, or are ready to explore new media for corporate marketing and communications, this book is the definitive guide for your strategic approach.Explores why the fastest and most leveragable way to expand relationships today is through the Internet Provides step-by-step approaches to successful professional bloggingDiscusses high-level strategies for effectively using Twitter, LinkedIn, Facebook, and bookmarking sitesIncludes pitfalls and success stories featuring notable social media trailblazers Timely and practical, this book shows you why new media is rapidly becoming the core way for professionals to reach their audiences"--

موضوع مستند نشده

Electronic commerce

موضوع مستند نشده

Internet marketing

موضوع مستند نشده

Social media-- Economic aspects

موضوع مستند نشده

Success in business

شماره

ويراست

شماره رده

نشانه اثر

مستند نام اشخاص تاييد نشده

Golden, Michelle

تاريخ عمليات

20110117234050.0

نام الکترونيکي

نوع ماده

[Book]

تكميل شده

Y