عنوان

Go logo! a handbook to the art of global branding

شابک

1616738790 (electronic bk.)

شابک

9781616738792 (electronic bk.)

شابک اشتباه

1592535178

شابک اشتباه

9781592535170

شماره

dltt

عنوان اصلي

Go logo! a handbook to the art of global branding

نام عام مواد

[Book]

ساير اطلاعات عنواني

12 keys to creating successful global brands /

نام نخستين پديدآور

Mac Cato

محل نشرو پخش و غیره

Beverly, Mass. :

نام ناشر، پخش کننده و غيره

Rockport Publishers,

تاریخ نشرو بخش و غیره

c2010

نام خاص و کميت اثر

1 online resource (208 p.) :

ساير جزييات

ill

متن يادداشت

Date of publication from p. [2]

متن يادداشت

Includes bibliographical references

متن يادداشت

"Leading neuroscientists now believe that 90 percent of all human decisions are emotionally based, and made below the level of consciousness. Because the initial triggers for decision making are sensual, and most often visual, a key priority of this book is to examine how best to establish the key emotional attributes of a brand - the critical first analysis so necessary to successfully creating a strong brand with staying power. The purpose of Go logo! is to provide both creatives and brand custodians a diagnostic analysis of, and a guideline to, the twelve prerequisites for establishing a brand's emotional benchmarks. Perhaps most persuasively, the book offers an extensive and eclectic collection of visual profiles of some of the world's most successful logos and brand identities. The book is based on the author's fifty years of global creative branding experience, plus the personal insights and creative examples provided by a diverse group of contributors. So, have fun, go logo!"--Book jacket

منبع سفارش / آدرس اشتراک

Safari Books Online

شماره انبار

CL0500000130

عنوان

Go logo! a handbook to the art of global branding.

شماره استاندارد بين المللي کتاب و موسيقي

9781592535170

موضوع مستند نشده

Branding (Marketing)

موضوع مستند نشده

Communication in marketing

موضوع مستند نشده

Consumer behavior

موضوع مستند نشده

Creative ability in business

موضوع مستند نشده

Emotions-- Social aspects

موضوع مستند نشده

Identity (Psychology)

شماره رده

نشانه اثر

مستند نام اشخاص تاييد نشده

Cato, Mac

مستند نام تنالگان تاييد نشده

Ohio Library and Information Network

تاريخ عمليات

20120402105008.0

نام الکترونيکي

نوع ماده

[Book]

تكميل شده

Y