عنوان

Commercial nationalism :

شابک

1137500999

شابک

9781137500991

شابک اشتباه

1137500980

شابک اشتباه

9781137500984 (hardback)

شابک اشتباه

9781349556519

شماره

dltt

عنوان اصلي

Commercial nationalism :

نام عام مواد

[Book]

ساير اطلاعات عنواني

selling the nation and nationalizing the sell /

نام نخستين پديدآور

edited by Zala Volcic and Mark Andrejevic

نام خاص و کميت اثر

1 online resource (x, 202 pages) :

ساير جزييات

1 illustration.

عنوان فروست

Palgrave studies in communication for social change

متن يادداشت

Includes bibliographical references and index

متن يادداشت

Machine generated contents note: -- 1. Introduction: Overview: origins, research, and theoretical considerations; Zala Volcic and Mark Andrejevic -- 2. Setting the Scene for Commercial Nationalism: the Nation, the Market and the Media; Graeme Turner -- 3. The Apologetic Brand: building Australia's brand on a post-colonial apology; Nicholas Carah and Eric Louw -- 4. Colombia was Passion: Commercial nationalism and the reinvention of Colombianness; Juan Sanin -- 5. The Chinese Dream: A Global-national Ideological Formation; Fan Yang -- 6. Personal wealth, national pride: Vietnamese television and commercial nationalism; Nguyen Thu Giang -- 7. Between building and branding the nation: citizens debating the new patriotism in Poland; Magdalena Kania-Lundholm -- 8. Borderless Nationalism: RAI's transnational Brand; Michela Ardizzoni -- 9. South African nation branding and the World Cup: Promoting nationalism, nation branding, and the miracle nation discourse; Eric Louw -- 10. Exploiting Commercial Nationalism: Fox TV and the Deadlock of Affective Intelligence; Mark Andrejevic -- 11. Nation Branding and Commercial Nationalism: Notes For a Materialist Critique; Nadia Kaneva

بدون عنوان

8

متن يادداشت

"One of the crucial sites of contestation in current approaches to communication for social change is the status of the national identity in an era characterized by the tensions between the globalization of capitalism and myriad resurgent nationalisms. Commercial Nationalism intervenes in discussions of the fate of nationalism and national identity by exploring the relationship between state appropriation of marketing and branding strategies on the one hand, and, on the other, the commercial mobilization of nationalist discourses. The book's unique contribution is to consider an emerging formation characterized by the following complementary (and related) developments: the ways in which states come increasingly to rely on commercial techniques for self-promotion, diplomacy, and internal national mobilization, and also the ways in which new and legacy forms of commercial media rely on the mobilization emerging configurations of nationalism for the purpose of selling, gaining ratings, and otherwise profiting. We see this formation as a unique reconfiguration of the formation of nationalism associated with the contemporary context. Often these processes are approached separately: what is the economic role of nationalism and how do media participate in the formation of national identity?"--

منبع سفارش / آدرس اشتراک

MIL

شماره انبار

848837

شماره استاندارد بين المللي کتاب و موسيقي

9781137500991

عنوان اصلي به زبان ديگر

Commercial nationalism :

ساير اطلاعات عنواني

selling the nation and nationalising the sell

موضوع مستند نشده

Branding (Marketing)

موضوع مستند نشده

Communication in politics.

موضوع مستند نشده

National characteristics.

موضوع مستند نشده

Nationalism.

موضوع مستند نشده

POL-- 018000

موضوع مستند نشده

POL-- 030000

موضوع مستند نشده

POL-- 032000

موضوع مستند نشده

POL-- 040000

شماره

ويراست

شماره رده

نشانه اثر

مستند نام اشخاص تاييد نشده

Andrejevic, Mark,1964-

مستند نام اشخاص تاييد نشده

Volčič, Zala

مستند نام تنالگان تاييد نشده

Ohio Library and Information Network.

تاريخ عمليات

20160422040744.5

قواعد فهرست نويسي ( بخش توصيفي )

rda

نام الکترونيکي

نوع ماده

[Book]

تكميل شده

Y