عنوان

The butterfly effect in competitive markets :

شابک

1137434953

شابک

9781137434951

شماره

dltt

عنوان اصلي

The butterfly effect in competitive markets :

نام عام مواد

[Book]

ساير اطلاعات عنواني

driving small changes for large differences /

نام نخستين پديدآور

Rajagopal

نام خاص و کميت اثر

xxi, 295 pages ;

ابعاد

23 cm

متن يادداشت

Includes bibliographical references and index

متن يادداشت

Machine generated contents note: -- PART I: ANALYZING MARKET CHAOS -- 1. Chaos in Markets -- 2. Reasoned Action and Planned Behavior -- 3. Managing Market Shifts -- PART II: BUILDING GLOBAL-LOCAL MARKETING EFFECTS -- 4. Market Trend Analysis -- 5. Consumer Value Management -- 6. Darwinism in Marketplace -- 7. Business Growth and Local Effects -- 8. Sustainable Marketing -- PART III: UNVEILING FUTURE EFFECTS -- 9. Social Psychology of Consumers -- 10. Challenges of Butterfly Effect

بدون عنوان

8

متن يادداشت

"The Butterfly Effect In Competitive Markets illustrates through logical market behavior analysis how chaos in the market drives tactics among the market competitors that causes shifts in consumer preferences and guides the buying behavior. Such shifts in consumer behavior are often radical and face initial resistance. However, consumers' thrust to break social conformity drives adaptability behavior to change over the period. Strategies of firms that emerge out of market chaos help firms in growing their business in local markets and achieve sustainability and global competitiveness. Consequently, every small change emerged out of the market chaos contributes to a global and sustainable effect in the market. This book is divided into ten chapters spread across three sections that comprise analyzing market chaos, building global-local marketing effects, and unveiling future effects. The discussion presented provides a comprehensive introduction to the concept of entrepreneurship and entrepreneurial business management. It covers many elements of the entrepreneurial management discipline including choosing a business, organizing, financing, marketing, developing an offering that the market will value, and growing the business in all its dimensions. "--

موضوع مستند نشده

Chaotic behavior in systems

موضوع مستند نشده

Consumer behavior

موضوع مستند نشده

Consumers' preferences

موضوع مستند نشده

Strategic planning

شماره

ويراست

شماره رده

نشانه اثر

مستند نام اشخاص تاييد نشده

Rajagopal,1957-

تاريخ عمليات

20150609114952.0

قواعد فهرست نويسي ( بخش توصيفي )

rda

نام الکترونيکي

نوع ماده

[Book]

تكميل شده

Y