editors Mario Callegaro, Reg Baker, Jelke Bethlehem, Anja S. Goritz, Jon A. Krosnick, Paul J. Lavrakas
تاریخ پیش بینی شده انتشار
تاريخ
1407
مشخصات ظاهری
نام خاص و کميت اثر
1 online resource (xxix, 477 pages).
فروست
عنوان فروست
Wiley series in survey methodology
یادداشتهای مربوط به کتابنامه ، واژه نامه و نمایه های داخل اثر
متن يادداشت
Includes bibliographical references and index
یادداشتهای مربوط به خلاصه یا چکیده
متن يادداشت
Provides new insights into the accuracy and value of online panels for completing surveys Over the last decade, there has been a major global shift in survey and market research towards data collection, using samples selected from online panels. Yet despite their widespread use, remarkably little is known about the quality of the resulting data. This edited volume is one of the first attempts to carefully examine the quality of the survey data being generated by online samples. It describes some of the best empirically-based research on what has become a very important yet controversial met