عنوان

Value proposition design :

شابک

1118968069

شابک

1118968077

شابک

1118973100

شابک

9781118968062

شابک

9781118968079

شابک

9781118973103

شابک اشتباه

9781118968055

شماره

dltt

شماره ناشر

EB00595883

منبع

Recorded Books

عنوان اصلي

Value proposition design :

نام عام مواد

[Book]

ساير اطلاعات عنواني

how to create products and services customers want /

نام نخستين پديدآور

Alexander Osterwalder, Yves Pigneur, Greg Bernarda, Alan Smith.

نام خاص و کميت اثر

1 online resource :

ساير جزييات

color illustrations.

عنوان فروست

Strategyzer series

متن يادداشت

Includes index

متن يادداشت

Canvas. Customer profile ; Value map ; Fit -- Design. Prototyping possibilities ; Starting points ; Understanding customers ; Making choices ; Finding the right business model ; Designing in established organizations -- Test. What to test ; Testing step-by-step ; Experiment library ; Bringing it all together -- Evolve. Create alignment ; measure & monitor ; Improve relentlessly ; Reinvent yourself constantly ; Taobao : reinventing (e)-commerce

بدون عنوان

0

متن يادداشت

The authors of the international bestseller Business ModelGeneration explain how to create value propositions customerscan't resist Value Proposition Design helps you tackle a corechallenge of every business ' creating compelling productsand services customers want to buy. This practical book, pairedwith its online companion, will teach you the processes and toolsyou need to succeed. Using the same stunning visual format as the authors'global bestseller, Business Model Generation, this sequel explainshow to use the "Value Proposition Canvas" a practicaltool to design, test, create, and manage products and servicescustomers actually want. Value Proposition Design is for anyone who has beenfrustrated by business meetings based on endless conversations,hunches and intuitions, expensive new product launches that blewup, or simply disappointed by the failure of a good idea. The bookwill help you understand the patterns of great value propositions,get closer to customers, and avoid wasting time with ideas thatwon't work. You'll learn the simple but comprehensiveprocess of designing and testing value propositions, taking theguesswork out of creating products and services that perfectlymatch customers' needs and desires. Practical exercises, illustrations and tools help youimmediately improve your product, service, or new business idea. Inaddition the book gives you exclusive access to an online companionon Strategyzer.com. You will be able to complete interactiveexercises, assess your work, learn from peers, and download pdfs,checklists, and more. Value Proposition Design complements and perfectlyintegrates with the "Business Model Canvas" fromBusiness Model Generation, a tool embraced by startups and largecorporations such as MasterCard, 3M, Coca Cola, GE, Fujitsu, LEGO,Colgate-Palmolive, and many more. Value Proposition Design gives you a proven methodologyfor success, with value propositions that sell, embedded inprofitable business models

منبع سفارش / آدرس اشتراک

OverDrive, Inc.

شماره انبار

1A4A56AF-FA96-4035-AE7F-C4920260DC3A

عنوان

Value proposition design

شماره استاندارد بين المللي کتاب و موسيقي

9781118968055

موضوع مستند نشده

Business planning.

موضوع مستند نشده

Customer relations.

موضوع مستند نشده

Customer services-- Management.

موضوع مستند نشده

Production management-- Quality control.

موضوع مستند نشده

Quality control.

موضوع مستند نشده

Strategic planning.

موضوع مستند نشده

BUS-- 041000

موضوع مستند نشده

BUS-- 042000

موضوع مستند نشده

BUS-- 082000

موضوع مستند نشده

BUS-- 085000

شماره

ويراست

مستند نام اشخاص تاييد نشده

Osterwalder, Alexander

مستند نام اشخاص تاييد نشده

Bernarda, Greg

مستند نام اشخاص تاييد نشده

Pigneur, Yves

مستند نام اشخاص تاييد نشده

Smith, Alan, (Designer)

تاريخ عمليات

20150601111025.0

قواعد فهرست نويسي ( بخش توصيفي )

rda

نام الکترونيکي

نوع ماده

[Book]

تكميل شده

Y