عنوان

Service business development :

شابک

1107022452 (hardback)

شابک

9781107022454 (hardback)

شماره

dltt

عنوان اصلي

Service business development :

نام عام مواد

[Book]

ساير اطلاعات عنواني

strategies for value creation in manufacturing firms /

نام نخستين پديدآور

Thomas Fischer, Heiko Gebauer, Elgar Fleisch.

نام خاص و کميت اثر

xx, 298 pages :

ساير جزييات

illustrations ;

ابعاد

24 cm

متن يادداشت

Includes bibliographical references and index.

متن يادداشت

Machine generated contents note: List of figures; List of tables; List of exhibits; List of abbreviations; Acknowledgements; Research activities; Publication acknowledgements; 1. Introduction; 2. Basic concepts of service business development; 3. Dynamic capabilities for service business development; 4. A case study: using the exploitation approach to develop a service business; 5. A case study: using the exploration approach to develop a service business; 6. Developing service business via the exploitation approach; 7. Configurations of service strategies and operational capabilities supporting the exploitation approach; 8. Network perspective; 9. International aspects of service business development; 10. Service business development for small and medium suppliers; 11. Service business development in small and medium OEMs; 12. Summary; Bibliography; Index.

بدون عنوان

8

متن يادداشت

"How can manufacturers of capital goods succeed in service business development? What are the potential network approaches for manufacturing companies planning on extending their service business? Over the last decade, the business environment of capital goods manufacturers has changed dramatically. Few capital goods manufacturers are able to outrun the competition with pure product-related technologies and innovation alone. For this reason they have added services to products as a way of responding to eroding margins and the loss of strategic differentiation through product innovation and technological superiority. Based on over twelve years of research, this book provides academics and business professionals with a thorough overview of the strategies available for value creation through service business development. It features case studies and covers a wide range of topics, including emerging issues such as service business in small and medium-sized companies, business innovation through services and the impact of rapidly growing Asian markets"--

موضوع مستند نشده

Customer services.

موضوع مستند نشده

Manufacturing industries-- Management.

موضوع مستند نشده

Service industries.

شماره

ويراست

شماره رده

نشانه اثر

مستند نام اشخاص تاييد نشده

Fischer, Thomas,1959-

مستند نام اشخاص تاييد نشده

Fleisch, Elgar.

مستند نام اشخاص تاييد نشده

Gebauer, Heiko,1976-

تاريخ عمليات

20121019085358.0

قواعد فهرست نويسي ( بخش توصيفي )

rda

نام الکترونيکي

نوع ماده

[Book]

تكميل شده

Y