عنوان

Measuring psychological responses to media messages /

شابک

0805807179

شابک

9780805807172

شماره

dltt

عنوان اصلي

Measuring psychological responses to media messages /

نام عام مواد

[Book]

نام نخستين پديدآور

edited by Annie Lang

نام خاص و کميت اثر

x, 244 pages :

ساير جزييات

illustrations ;

ابعاد

24 cm

عنوان فروست

LEA's communication series

متن يادداشت

Includes bibliographical references and indexes

متن يادداشت

Think-aloud and thought-list procedures in investigating mental processes / Michael A. Shapiro -- Continuous response measurement (CRM) / Frank Biocca, Prabu David, and Mark West -- Using eyes on screen as a measure of attention to television / Esther Thorson -- Secondary reaction-time measures / Michael D. Basil -- What can the heart tell us about thinking? / Annie Lang -- Electrodermal measurement / Robert Hopkins and James E. Fletcher -- Signal detection measures of recognition memory / Michael A. Shapiro -- The time needed to answer : measurement of memory response latency / Glen T. Cameron and David A. Frieske -- Designing experiments that assess psychological responses to media messages / Bryon Reeves and Seth Geiger -- Detection and modeling of time-sequenced processes / James H. Watt -- Measuring children's cognitive processing of television / Elizabeth Pugzles Lorch -- Comments on setting up a laboratory / Annie Lang

بدون عنوان

0

موضوع مستند نشده

Mass media-- Psychological aspects

شماره

ويراست

شماره رده

نشانه اثر

مستند نام اشخاص تاييد نشده

Lang, Annie

تاريخ عمليات

20160712060008.0

نام الکترونيکي

نوع ماده

[Book]

تكميل شده

Y