عنوان

Satisfaction :

شابک

0765617706 (cloth : alk. paper)

شابک

9780765617705 (cloth : alk. paper)

شماره

dltt

عنوان اصلي

Satisfaction :

نام عام مواد

[Book]

ساير اطلاعات عنواني

a behavioral perspective on the consumer /

نام نخستين پديدآور

Richard L. Oliver

وضعيت ويراست

Second edition

نام خاص و کميت اثر

xxii, 519 pages :

ساير جزييات

illustrations ;

ابعاد

27 cm

متن يادداشت

Includes bibliographical references and index

متن يادداشت

Introduction: What is satisfaction? -- Pt. 1. Basic satisfaction mechanisms: The performance of attributes, features, and dimensions -- Expectations and related comparative standards -- The expectancy disconfirmation model of satisfaction -- Pt. 2. Alternative and supplementary comparative operators: Need fulfillment in a consumer satisfaction context -- Quality: the object of desire -- The many varieties of value in the consumption experience -- Equity: how consumers interpret fairness -- Regret and hindsight: what might have been and what I knew would be -- Pt. 3. Satisfaction processes and mechanisms: Cognitive dissonance: fears of what the future will bring (and a few hopes) -- Attribution in the satisfaction response: Why did it happen? -- Emotional expression in the satisfaction response -- The processing of consumption -- Pt. 4. Satisfaction's consequences: What happens next? After satisfaction: the short-run consequences -- Loyalty and financial impact: long-term effects of satisfaction

بدون عنوان

0

موضوع مستند نشده

Consumer satisfaction

موضوع مستند نشده

Consumer satisfaction-- Evaluation

شماره

ويراست

شماره رده

نشانه اثر

مستند نام اشخاص تاييد نشده

Oliver, Richard L

تاريخ عمليات

20141129073859.0

نام الکترونيکي

نوع ماده

[Book]

تكميل شده

Y