عنوان

Using market knowledge /

شابک

0761921974 (cloth : alk. paper)

شابک

0761921982 (pbk. : alk. paper)

شماره

dltt

عنوان اصلي

Using market knowledge /

نام عام مواد

[Book]

نام نخستين پديدآور

Rohit Deshpandé, editor

محل نشرو پخش و غیره

Thousand Oaks, Calif. :

نام ناشر، پخش کننده و غيره

Sage Publications,

تاریخ نشرو بخش و غیره

c2001

نام خاص و کميت اثر

vii, 391 p. :

ساير جزييات

ill. ;

ابعاد

24 cm

متن يادداشت

Includes bibliographical references and index

متن يادداشت

From market research use to market knowledge management / Rohit Deshpandé -- Learning about markets / George S. Day -- The use of market research : an exploratory study of manager and researcher perspectives / Gerald Zaltman and Rohit Deshpandé -- The use of developmental and evaluative market research / Gerald Zaltman -- Marketing and the changing information environment : implications for strategy, structure, and the marketing mix / Rashi Glazer -- Implementing the marketing concept through a program of customer visits / Edward F. McQuarrie and Shelby H. McIntyre -- Product managers' use of scanner data : a story of organizational learning / David K. Goldstein -- Relationships between providers and users of market research : the role of personal trust / Christine Moorman, Rohit Deshpandé, and Gerald Zaltman -- USER : a scale to measure use of market research / Anil Menon and James B. Wilcox -- Market intelligence dissemination across functional boundaries / Elliot Maltz and Ajay K. Kohli -- Commercial adoption of advances in the analysis of scanner data / Randolph E. Bucklin and Sunil Gupta -- From decision support to decision automation : a 2020 vision / Randolph E. Bucklin, Donald R. Lehmann, and John D.C. Little

بدون عنوان

0

موضوع مستند نشده

Marketing-- Management

موضوع مستند نشده

Marketing research

شماره

ويراست

شماره رده

نشانه اثر

مستند نام اشخاص تاييد نشده

Deshpande, Rohit

تاريخ عمليات

20010810113149.0

نام الکترونيکي

نوع ماده

[Book]

تكميل شده

Y