عنوان

Handbook of public relations /

شابک

076191286X (cloth : alk. paper)

شابک

9780761912866 (cloth : alk. paper)

شماره

dltt

عنوان اصلي

Handbook of public relations /

نام عام مواد

[Book]

نام نخستين پديدآور

Robert L. Heath, editor ; Gabriel Vasquez, contributing editor.

محل نشرو پخش و غیره

Thousand Oaks, Calif. :

نام ناشر، پخش کننده و غيره

Sage Publications,

تاریخ نشرو بخش و غیره

c2001.

نام خاص و کميت اثر

xiv, 802 p. :

ساير جزييات

ill. ;

ابعاد

26 cm.

متن يادداشت

Includes bibliographical references (p. 691-769) and index.

متن يادداشت

Preface / Robert L. Heath -- Shifting Foundations: Public Relations as Relationship Building / Robert L. Heath -- Two-Way Symmetrical Public Relations: Past, Present, and Future / James E. Grunig -- A Rhetorical Enactment Rationale for Public Relations: The Good Organization Communicating Well / Robert L. Heath -- Public Relations and Community: A Reconstructed Theory Revisited / Kenneth Starck, Dean Kruckeberg -- Cultural Topoi: Implications for Public Relations / Greg Leichty, Ede Warner -- Updating Public Relations: "New Science," Research Paradigms, and Uneven Developments / David McKie -- In Search of a Metatheory for Public Relations: An Argument for Communitarianism / Roy Leeper -- Interpersonal Communication and Public Relations / W. Timothy Coombs -- Public Relations Field Dynamics / Jeffrey K. Springston, Joann Keyton -- Bringing Publics Into Public Relations: New Theoretical Frameworks for Practice / Shirley Leitch, David Neilson -- Research Perspectives on "the Public" / Gabriel M. Vasquez, Maureen Taylor -- Public Relations and Crisis Communication: Organizing and Chaos / Matthew W. Seeger, Timothy L. Sellnow, Robert R. Ulmer -- Public Relations as Contested Terrain: A Critical Response / George Cheney, Lars Thoger Christensen -- The Dynamics of Change in Public Relations Practice / Robert L. Heath -- Dynamics of Change -- The Mystery Of Public Relations: Unraveling Its Past, Unmasking Its Future / Fritz Cropp, J. David Pincus.

بدون عنوان

0

عنوان اصلي به زبان ديگر

Public relations

موضوع مستند نشده

Public relations.

شماره رده

نشانه اثر

مستند نام اشخاص تاييد نشده

Heath, Robert L., (Robert Lawrence),1941-

مستند نام اشخاص تاييد نشده

Vasquez, Gabriel, (Gabriel M.)

تاريخ عمليات

20140220043841.0

نام الکترونيکي

نوع ماده

[Book]

تكميل شده

Y