عنوان

Handbook of marketing scales :

شابک

076191000X

شابک

9780761910008

شماره

dltt

عنوان اصلي

Handbook of marketing scales :

نام عام مواد

[Book]

ساير اطلاعات عنواني

multi-item measures for marketing and consumer behavior research /

نام نخستين پديدآور

William O. Bearden, Richard G. Netemeyer

وضعيت ويراست

Second edition

نام خاص و کميت اثر

xiv, 537 pages ;

ابعاد

29 cm

متن يادداشت

"Published in cooperation with the Association for Consumer Research."

متن يادداشت

Includes bibliographical references and indexes

متن يادداشت

Traits and individual difference variables -- Values -- Involvement, information processing, and price perceptions -- Reactions to advertising stimuli -- Attitudes about the performance of business firms, satisfaction and post-purchase behavior, social agencies and the marketplace -- Sales, sales management, organizational behavior, and interfirm-intrafirm issues

بدون عنوان

0

متن يادداشت

"The Handbook of Marketing Scales, Second Edition represents a compilation of multi-item, self-report measures developed and/or frequently used in consumer behavior and marketing research. As with the first edition, researchers will find this volume useful in reducing the time it takes to locate instruments for survey research in marketing and consumer behavior. A number of measures in this second edition have been used in several studies. Therefore, this book should serve as a guide to the literature for certain topic areas and may spur further refinement of existing measures in terms of item reduction, dimensionality, reliability, and validity. This text may also help identify those areas where measures are needed, thus encouraging further development of valid measures of consumer behavior and marketing constructs."--Jacket

موضوع مستند نشده

Consumer behavior-- Research

موضوع مستند نشده

Marketing research

موضوع مستند نشده

Consumentengedrag

موضوع مستند نشده

Marktonderzoek

موضوع مستند نشده

Meetmethoden

شماره

ويراست

شماره رده

نشانه اثر

مستند نام اشخاص تاييد نشده

Bearden, William O.,1945-

مستند نام اشخاص تاييد نشده

Netemeyer, Richard G.,1956-

تاريخ عمليات

20160712063803.0

نام الکترونيکي

نوع ماده

[Book]

تكميل شده

Y