عنوان

The nonprofit marketing guide :

شابک

0470539658 (pbk.)

شابک

9780470539651 (pbk.)

شماره

dltt

عنوان اصلي

The nonprofit marketing guide :

نام عام مواد

[Book]

ساير اطلاعات عنواني

high-impact, low-cost ways to build support for your good cause /

نام نخستين پديدآور

Kivi Leroux Miller ; foreword by Katya Andresen

وضعيت ويراست

1st ed

محل نشرو پخش و غیره

San Francisco, CA :

نام ناشر، پخش کننده و غيره

Jossey-Bass,

تاریخ نشرو بخش و غیره

c2010

نام خاص و کميت اثر

xxviii, 228 p. ;

ابعاد

24 cm

عنوان فروست

Jossey-Bass nonprofit guidebook series

متن يادداشت

Includes bibliographical references and index

متن يادداشت

Getting Ready to Do It Right -- Ten new realities for nonprofits -- Nonprofit marketing plans in theory and in the real world -- Listen to the world around you -- Writing a Quick-and-Dirty Marketing Plan for a Specific Program -- Define your audiences: who do you want to reach? -- Create a powerful message: what do you want to say? -- Deliver your message: how and where are you going to say it? -- Spread your message further by telling great stories -- Building a Community of Supporters Around You -- Make it easy to find you and to connect with your cause -- Become an expert source for the media and decision makers -- Stay in touch with your community of supporters -- Adopt an attitude of gratitude -- Empower your fans to build more support for you -- Doing it Yourself Without Doing Yourself In -- Find the time: get more done in fewer hours -- Find the talent: keep learning and get good help -- Find the treasure: market your good cause on a tight budget -- How do you know whether you are doing a good job?

بدون عنوان

0

متن يادداشت

This book is a nonprofit's real-world survival guide and nitty-gritty how-to handbook. This book shows how to hack through the bewildering jungle of marketing options and miles-long to-do lists to clear a marketing path that's right for your organization, no matter how understaffed or underfunded. It shows how to shape a marketing program that starts from where you are now and grows with your organization, using smart and savvy communications techniques, both offline and online. Combining big-picture management and strategic decision-making with reader-friendly tips for implementing a marketing program day in and day out, this book provides a simple yet powerful framework for building support for your organization's mission and programs. It includes cost-effective strategies and proven tactics for nonprofits; An ideal resource for thriving during challenging times; Fast, friendly, and realistic advice to help you navigate the day-by-day demands of any nonprofit. Written by one of the leading sources of how-to info and can-do inspiration for small and medium-sized nonprofit organizations, the author is a communication consultant and trainer, and president of EcoScribe Communications and Nonprofit Marketing Guide.com -- Provided by publisher

موضوع مستند نشده

Nonprofit organizations-- Marketing

شماره رده

نشانه اثر

مستند نام اشخاص تاييد نشده

Leroux Miller, Kivi,1969-

تاريخ عمليات

20110427033017.0

نام الکترونيکي

نوع ماده

[Book]

تكميل شده

Y