عنوان

The tipping point :

شابک

0316316962

شابک

9780316316965

شماره

dltt

عنوان اصلي

The tipping point :

نام عام مواد

[Book]

ساير اطلاعات عنواني

how little things can make a big difference /

نام نخستين پديدآور

Malcolm Gladwell.

وضعيت ويراست

1st ed.

محل نشرو پخش و غیره

Boston :

نام ناشر، پخش کننده و غيره

Little, Brown,

تاریخ نشرو بخش و غیره

c2000.

نام خاص و کميت اثر

viii, 279 p. ;

ابعاد

21 cm.

متن يادداشت

Includes bibliographical references and index.

متن يادداشت

The three rules of epidemics -- The law of the few: connectors, mavens, and salesmen -- The stickiness factor: Sesame Street, Blue's Clues, and the educational virus -- The power of context (part one): Bernie Goetz and the rise and fall of New York City crime -- The power of context (part two): the magic number one hundred and fifty -- Case study: rumors, sneakers, and the power of translation -- Case study: suicide, smoking, and the search for the unsticky cigarette -- Conclusion: focus, test, and believe.

بدون عنوان

0

متن يادداشت

"New Yorker writer Malcolm Gladwell looks at why major changes in our society so often happen suddenly and unexpectedly. Ideas, behavior, messages, and products, he argues, often spread like outbreaks of infectious disease. Just as a single sick person can start an epidemic of the flu, so too can a few fare-beaters and graffiti artists fuel a subway crime wave, or a satisfied customer fill the empty tables of a new restaurant. These are social epidemics, and the moment when they take off, when they reach their critical mass, is the Tipping Point." "Gladwell introduces us to the particular personality types who are natural pollinators of new ideas and trends, the people who create the phenomenon of word of mouth. He analyzes fashion trends, smoking, children's television, direct mail, and the early days of the American Revolution for clues about making ideas infectious, and visits a religious commune, a successful high-tech company, and one of the world's greatest salesmen to show how to start and sustain social epidemics."--BOOK JACKET.

موضوع مستند نشده

Causation.

موضوع مستند نشده

Contagion (Social psychology)

موضوع مستند نشده

Context effects (Psychology)

موضوع مستند نشده

Social psychology.

موضوع مستند نشده

Causality.

موضوع مستند نشده

Psychology, Social.

شماره رده

نشانه اثر

مستند نام اشخاص تاييد نشده

Gladwell, Malcolm,1963-

تاريخ عمليات

20140220044604.0

نام الکترونيکي

نوع ماده

[Book]

تكميل شده

Y