عنوان

The connected customer :

شابک

1848728379

شابک

9781848728370

شماره

b432616

عنوان اصلي

The connected customer :

نام عام مواد

[Book]

ساير اطلاعات عنواني

the changing nature of consumer and business markets /

نام نخستين پديدآور

edited by Stefan Wuyts ... [and others]

نام خاص و کميت اثر

xviii, 353 pages :

ساير جزييات

illustrations ;

ابعاد

24 cm

متن يادداشت

Includes bibliographical references and indexes

متن يادداشت

Opportunities and challenges in studying customer networks / Christophe Van den Bulte -- Understanding the relational ecosystem in a connected world / Conor M. Henderson and Robert W. Palmatier -- Connectivity, control, and constraint in business markets / Stefan Wuyts -- The connected patient / Nuno Camacho, Vardit Landsman, and Stefan Stremersch -- Is Mr. Spock a good candidate for being a connected customer? : the role of emotion in decision making / Baba Shiv -- God and mammon : the influence of religiosity on brand connections / Aric Rindfleisch, Nancy Wong, and James E. Burroughs -- Brand platforms as strategic investments : leveraging customer connections to manage profitability, growth, and risk / Rajendra K. Srivastava and Thorsten Wiesel -- The shadow of other people: socialization and social comparison in marketing / Ronald Burt -- Viral marketing : what is it, and what are the components of viral success? / Ralf van der Lans and Gerrit van Bruggen -- Social connectivity, opinion leadership, and diffusion / Jacob Goldenberg, Sangman Han, and Donald R. Lehmann -- The effect of negative word-of-mouth in social networks / Andre Bonfrer

بدون عنوان

0

موضوع مستند نشده

Branding (Marketing)

موضوع مستند نشده

Consumer behavior

موضوع مستند نشده

Marketing

شماره

ويراست

شماره رده

نشانه اثر

مستند نام اشخاص تاييد نشده

Wuyts, Stefan

تاريخ عمليات

20100322041211.0

قواعد فهرست نويسي ( بخش توصيفي )

rda

نام الکترونيکي

نوع ماده

[Book]

تكميل شده

Y