عنوان
پدید آورنده
موضوع
رده
HF5813.J3
HF5813
.
J3
کتابخانه
محل استقرار
شابک
شابک
1137586605
شابک
9781137586605
شابک اشتباه
9780230293397
شماره کتابشناسی ملی
شماره
b429653
عنوان و نام پديدآور
عنوان اصلي
Advertising in the Aging Society :
نام عام مواد
[Book]
ساير اطلاعات عنواني
Understanding Representations, Practitioners, and Consumers in Japan /
نام نخستين پديدآور
by Michael Prieler, Florian Kohlbacher.
مشخصات ظاهری
نام خاص و کميت اثر
1 online resource (XXIII, 155 pages)
یادداشتهای مربوط به مندرجات
متن يادداشت
Cover; Title; Copyright; Dedication; Contents; List of Figures; List of Tables; Foreword; Preface; Acknowledgments; 1 Advertising in the Aging Society: Setting the Stage; Aging societies around the world; Population aging on a global scale; Business implications of the aging society; Japan's aging society; The world's most aged society; Shifting markets; Segmenting the market for older people; The Japanese lead market; Information sources, media effects, and attitudes toward older people; Information sources for older people; Mass media and advertising
متن يادداشت
Attitudes in terms of communication objectives and effectiveness of older spokespersonsGeneral views on older models in advertising; Factors influencing the intention to use more older models; Product categories and match-up hypothesis; Implications; 5 Consumer Response to the Portrayal of Older People in Television Advertising; Literature review; Sources of information for older people; Consumer response to the portrayal of older people in television advertisements; Results; Discussion; Implications; 6 Conclusion and Outlook; Representation of older people
متن يادداشت
Frequency of older people (by gender)Perceived importance and celebrities; Image of older people; Social interaction; Setting; Product categories; Results; Discussion; Implications; 4 Advertising Practitioners' Views on the Use of Older Models; Literature review; Results; Attitudes in terms of communication objectives and effectiveness of older spokespersons; General views on older models in advertising; Factors influencing the intention to use more older models; Product categories and match-up hypothesis; Discussion
متن يادداشت
Media effects on (consumer) socializationAttitudes toward older people; 2 Characteristics of Japanese Television Advertising; Introduction to Japanese advertising; Japanese advertising agencies; Advertising media; Specialties of Japanese television advertising; Atmospheric/mood/soft-sell advertisements; 15-second advertisements; Lack of comparative advertising; Advertisements with tarento/celebrities; Advertisements with foreigners; Conclusion; 3 The Representation of Older People in Japanese Television Advertisements; Theoretical framework; Literature review
متن يادداشت
Why are older people still ignored?Social effects, ethical considerations, and outlook; Limitations and future research; Afterword; Appendix 1: Method of Content Analysis; Sample and coding; Variables; Appendix 2: Method of Advertising Agency Survey; Sample; Measures; Analysis strategy and techniques; Appendix 3: Method of Consumer Survey; Sample; Measures; Analysis techniques; References; Index
بدون عنوان
0
بدون عنوان
8
بدون عنوان
8
بدون عنوان
8
بدون عنوان
8
یادداشتهای مربوط به خلاصه یا چکیده
متن يادداشت
Population aging is a powerful megatrend affecting many countries around the world. This demographic shift has vast effects on societies, economies and businesses, and thus also for the advertising industry. Advertising in the Aging Societ y presents an insight into advertising practitioners and consumers in Japan
ویراست دیگر از اثر در قالب دیگر رسانه
شماره استاندارد بين المللي کتاب و موسيقي
9781349592913
موضوع (اسم عام یاعبارت اسمی عام)
موضوع مستند نشده
Advertising-- Japan.
موضوع مستند نشده
Business.
موضوع مستند نشده
Industrial procurement.
موضوع مستند نشده
International business enterprises.
موضوع مستند نشده
International economic relations.
موضوع مستند نشده
Leadership.
موضوع مستند نشده
Marketing research.
موضوع مستند نشده
Marketing.
موضوع مستند نشده
Older consumers-- Japan.
موضوع مستند نشده
Business and Management.
موضوع مستند نشده
Business Strategy/Leadership.
موضوع مستند نشده
International Business.
موضوع مستند نشده
International Economics.
موضوع مستند نشده
Market Research/Competitive Intelligence.
موضوع مستند نشده
Procurement.
مقوله موضوعی
موضوع مستند نشده
BUS043000
موضوع مستند نشده
KJS
موضوع مستند نشده
KJSM
رده بندی ديویی
شماره
658
.
8
ويراست
23
رده بندی کنگره
شماره رده
HF5813
.
J3
نام شخص به منزله سر شناسه - (مسئولیت معنوی درجه اول )
مستند نام اشخاص تاييد نشده
Prieler, Michael
نام شخص - (مسئولیت معنوی برابر )
مستند نام اشخاص تاييد نشده
Kohlbacher, Florian
نام تنالگان _ (مسئولیت معنوی برابر)
مستند نام تنالگان تاييد نشده
Ohio Library and Information Network.
مبدا اصلی
تاريخ عمليات
20161104112300.1
قواعد فهرست نويسي ( بخش توصيفي )
rda
دسترسی و محل الکترونیکی
نام الکترونيکي
مطالعه متن کتاب اطلاعات رکورد کتابشناسی
نوع ماده
[Book]
اطلاعات دسترسی رکورد
تكميل شده
Y
