عنوان

Empty pleasures :

شرايط تهيه و بها

(cloth : alk. paper)

شرايط تهيه و بها

(cloth : alk. paper)

شابک

0807834092

شابک

9780807834091

شماره

b415322

عنوان اصلي

Empty pleasures :

نام عام مواد

[Book]

ساير اطلاعات عنواني

the story of artificial sweeteners from saccharin to Splenda /

نام نخستين پديدآور

Carolyn de la Peña

وضعيت ويراست

1st ed

محل نشرو پخش و غیره

Chapel Hill :

نام ناشر، پخش کننده و غيره

University of North Carolina Press,

تاریخ نشرو بخش و غیره

c2010

نام خاص و کميت اثر

279 p. :

ساير جزييات

ill. ;

ابعاد

25 cm

متن يادداشت

Includes bibliographical references and index

متن يادداشت

False scarlet : healthful sugar vs. adulterous saccharin in the early twentieth century -- Alchemic ally : women's creativity and control in saccharin and cyclamates -- Diet men : the food-pharma origins of artificially sweetened products -- Prosperity stomachs and prosperous women : diet entrepreneurs -- Saccharin rebels : the right to risky pleasure in 1977 -- Nutrasweet nation : profit, peril, and the promise of a free lunch -- Conclusion : Splenda, sugar, and what mother nature intended

بدون عنوان

0

متن يادداشت

From the Publisher: Sugar substitutes have been a part of American life since saccharin was introduced at the 1893 World's Fair. In Empty Pleasures, the first history of artificial sweeteners in America, Carolyn de la Pena blends popular culture with business and women's history, examining the invention, production, marketing, regulation, and consumption of sugar substitutes such as saccharin, Sucaryl, NutraSweet, and Splenda. She describes how saccharin, an accidental laboratory by-product, was transformed from a perceived adulterant into a healthy ingredient. As food producers and pharmaceutical companies worked together to create diet products, savvy women's magazine writers and editors promoted artificially sweetened foods as ideal, modern weight-loss aids, and early diet-plan entrepreneurs built menus and fortunes around pleasurable dieting made possible by artificial sweeteners. NutraSweet, Splenda, and their predecessors have enjoyed enormous success by promising that Americans, especially women, can "have their cake and eat it too," but Empty Pleasures argues that these "sweet cheats" have fostered troubling and unsustainable eating habits and that the promises of artificial sweeteners are ultimately too good to be true

موضوع مستند نشده

Nonnutritive sweeteners-- History

موضوع مستند نشده

Sugar substitutes

موضوع مستند نشده

Sweeteners

شماره رده

نشانه اثر

مستند نام اشخاص تاييد نشده

Peña, Carolyn Thomas de la

تاريخ عمليات

20120813102036.0

نام الکترونيکي

نوع ماده

[Book]

تكميل شده

Y