عنوان

Market research in practice :

شابک

0749475854

شابک

9780749475857

شابک اشتباه

9780749475864

شماره

b414105

عنوان اصلي

Market research in practice :

نام عام مواد

[Book]

ساير اطلاعات عنواني

an introduction to gaining greater market insight /

نام نخستين پديدآور

Paul Hague, Matthew Harrison, Julia Cupman and Oliver Truman

وضعيت ويراست

Third edition

نام خاص و کميت اثر

xviii, 382 pages :

ساير جزييات

illustrations ;

ابعاد

25 cm

عنوان فروست

Market research in practice series

متن يادداشت

Includes bibliographical references (pages 360-377) and index

متن يادداشت

Part 1. Planning a market research study. Market research design -- Uses of market research -- Part 2. Qualitative research. Qualitative research -- Desk research -- Focus groups -- Depth interviewing -- Observation and ethnography -- Part 3. Quantitative research. Quantitative research -- Sampling and statistics -- Questionnaire design -- Face-to-face interviewing -- Telephone interviewing -- Self-completion questionnaires -- Online surveys -- Data analysis -- Part 4. Using market research. Using market research to segment markets -- Using market research to improve a brand position -- Using market research to improve customer satisfaction and loyalty -- Using market research to achieve optimum pricing -- Using market research to enter a new market -- Using market research to test advertising effectiveness -- Using market research to launch a new product -- Reporting -- Part 5. The market research industry. International market research -- Research trends -- Ethics in market research

بدون عنوان

0

موضوع مستند نشده

Marketing research

موضوع مستند نشده

Marketing research-- Methodology

موضوع مستند نشده

Social sciences-- Research-- Methodology

شماره رده

نشانه اثر

مستند نام اشخاص تاييد نشده

Hague, Paul N.

مستند نام اشخاص تاييد نشده

Cupman, Julia

مستند نام اشخاص تاييد نشده

Harrison, Matthew

مستند نام اشخاص تاييد نشده

Truman, Oliver

تاريخ عمليات

20170302042250.0

قواعد فهرست نويسي ( بخش توصيفي )

rda

نام الکترونيکي

نوع ماده

[Book]

تكميل شده

Y