عنوان

Subliminal persuasion :

شابک

0470243368 (cloth/cd-rom)

شابک

9780470243367 (cloth/cd-rom)

کد کشور

bnb

شماره

b412665

عنوان اصلي

Subliminal persuasion :

نام عام مواد

[Book]

ساير اطلاعات عنواني

influence & marketing secrets they don't want you to know /

نام نخستين پديدآور

Dave Lakhani.

محل نشرو پخش و غیره

Hoboken, N.J. :

نام ناشر، پخش کننده و غيره

John Wiley & Sons,

تاریخ نشرو بخش و غیره

c2008.

نام خاص و کميت اثر

xxii, 202 p. ;

ابعاد

23 cm. +

مواد همراه اثر

1 CD-ROM (4 3/4 in.)

متن يادداشت

Includes bibliographical references (p. 191-194) and index.

متن يادداشت

Creating message contagion -- Leverage applied propaganda -- Position and package your legend -- Control the emotion and the content -- Get a real endorsement -- Understand beliefs and true believers -- Harness the power of the people's media -- Deliver the experience -- The subliminal power of words -- Creating a cult following -- Seduction.

بدون عنوان

0

متن يادداشت

Every day you make purchasing decisions based on unconscious beliefs and biases you don't even know you have. Great marketers and persuaders know how to convince you to buy a product without your knowing it. The power of subliminal persuasion can move markets and control consumers. If you're an entrepreneur, salesperson, advertiser or business owner, understanding the art of subliminal persuasion will give your bottom line a big boost. Here, master marketer Lakhani reveals in detail the techniques people used to secretly persuade and influence you. He walks you through the Consumer Seduction Process and teaches you the latest techniques for leveraging the emotions, beliefs, and desires of your audience to move them in any direction you want--effectively, profitably, and even ethically.--From publisher description.

موضوع مستند نشده

Marketing-- Psychological aspects.

موضوع مستند نشده

Subliminal advertising.

موضوع مستند نشده

Subliminal projection.

شماره

ويراست

شماره رده

نشانه اثر

مستند نام اشخاص تاييد نشده

Lakhani, Dave,1965-

تاريخ عمليات

20101103111924.0

نام الکترونيکي

نوع ماده

[Book]

تكميل شده

Y