عنوان

Customers inside, customers outside

شابک

9781606498972

شابک اشتباه

9781606498965

شماره

b398648

عنوان اصلي

Customers inside, customers outside

نام عام مواد

[Book]

ساير اطلاعات عنواني

designing and succeeding with enterprise customer-centricity concepts, practices, and applications /

نام نخستين پديدآور

Michael W. Lowenstein.

وضعيت ويراست

First edition.

نام خاص و کميت اثر

1 online resource (xxi, 129 pages) :

ساير جزييات

illustrations.

عنوان فروست

Marketing strategy collection,

شاپا ي ISSN فروست

2150-9662

متن يادداشت

Part of: 2013 digital library.

متن يادداشت

Includes bibliographical references (pages 125-126) and index.

متن يادداشت

1. The customer-centric enterprise -- 2. Customer and brand decision making and influence -- 3. Customer behavior measurement -- 4. Big customer data -- 5. Customer strategy and tactics (branding, communications, and relationships) -- Afterword -- Epilogue -- About the author -- Notes -- References -- Index.

بدون عنوان

0

متن يادداشت

Over the past several years, leading companies have entered a period of marketing and operational convergence, or intersection. During this time, those of us who actively follow, and consult in, such trends are witnessing significant multichannel media application (and resultant omnichannel application by consumers), along with more effective and pervasive customer data gathering, analysis, and application, a stronger enterprise-wide focus on customers, and recognition by senior executives that a dedicated high-level function, supported by a team and sufficient resources, is needed to lead and manage the customer experience. One of my business heroes is direct marketing pioneer, adman Les Wunderman. In the late 1960s, speaking about the future of interactive media, customer relationships, and customer experiences, he predicted many of the realities and challenges we are seeing today. The past decade has brought profound changes to consumer decision making and approaches to customer experience and marketing. Significant advances in communication technology are, at the same time, impacting all marketers and enterprises and in a big way. Marketers have to adjust their budgeting, relationship building, omnichannel influence and personalization methods, "Big Data" generation, analytics, and microsegmentation--all while attempting to hit the moving target that is their continuously transitioning customer base.

شماره استاندارد بين المللي کتاب و موسيقي

9781606498965

موضوع مستند نشده

Customer relations.

موضوع مستند نشده

Relationship marketing.

مستند نام اشخاص تاييد نشده

Lowenstein, Michael W.,1942-

مستند نام تنالگان تاييد نشده

ProQuest (Firm)

تاريخ عمليات

20180813095500.0

قواعد فهرست نويسي ( بخش توصيفي )

pn

نام الکترونيکي

نوع ماده

[Book]

تكميل شده

Y