عنوان

Strategic issues in international retailing

شماره استاندارد

1971-73

عنوان اصلي

Strategic issues in international retailing

محل نشرو پخش و غیره

London ; New York

نام ناشر، پخش کننده و غيره

Routledge

تاریخ نشرو بخش و غیره

2006

نام خاص و کميت اثر

xii, 218 p. , ill. , 24 cm.

متن يادداشت

Includes bibliographical references and index.

متن يادداشت

The increase in international activity by retailers / John Dawson and Masao Mukoyama -- Retail internationalization as a process / John Dawson and Masao Mukoyama -- Building an international retail strategy / Marc Dupuis and Jean Fournioux -- Inditex-Zara : re-writing the rules in apparel retailing / Steve Burt, John Dawson, and Roy Larke -- Carrefour : being aware of the domestic market! / Marc Dupuis, Sang Chul Choi, and Roy Larke -- The Boots Group PLC : rethinking the formula / Keri Davies -- Royal Ahold : multi-national, multi-channel, multi-format food provider / Steve Burt, John Dawson, and Roy Larke -- Tesco : transferring marketing success factors internationally / John Dawson, Roy Larke, and Sang Chul Choi -- The international transfer of key success factors / John Dawson and Masao Mukoyama.

عنصر شناسه ای

، Retail trade

عنصر شناسه ای

، International trade

عنصر شناسه ای

، Strategic planning

شماره

شماره رده

کد نقش

TI

عنصر شناسه اي

edited by John Dawson, Roy Larke, and Masao Mukoyama

عنصر شناسه اي

AU .A nhoJ ,noswaD

عنصر شناسه اي

AU -2691 ,yoR ,ekraL

عنصر شناسه اي

AU .oasaM ,amayokuM

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