عنوان

Sensory marketing: research on the sensuality of products

شابک

9781841698892

زبان متن نوشتاري يا گفتاري و مانند آن

لاتين

نام نخستين پديدآور

edited by Aradhna Krishna

عنوان اصلي

Sensory marketing: research on the sensuality of products

محل نشرو پخش و غیره

New York

نام ناشر، پخش کننده و غيره

Routledge

تاریخ نشرو بخش و غیره

2010

نام خاص و کميت اثر

xxx, 392 p., [3] p. of plates: ill. (some col.)

متن يادداشت

مرجع به حساب نمي آيد

متن يادداشت

Includes bibliographical references and indexes

متن يادداشت

"What is sensory marketing and why is it interesting and also important? Krishna defines it as "marketing that engages the consumers senses and affects their behaviors." In this edited book, the authors discuss how sensory aspects of products, i.e., the touch , taste, smell, sound, and look of the products, affect our emotions, memories, perceptions, preferences, choices, and consumption of these products. We see how creating new sensations or merely emphasizing or bringing attention to existing sensations can increase a product s or service s appeal. The book provides an overview of sensory marketing research that has taken place thus far. It should facilitate sensory marketing by practitioners and also can be used for research or in academic classrooms."--BOOK JACKET.

عنصر شناسه ای

Marketing -- Psychological aspects

عنصر شناسه ای

New products -- Psychological aspects

عنصر شناسه ای

Sensuality

عنصر شناسه ای

Senses and sensation

عنصر شناسه ای

Consumer behavior

شماره رده

عنصر شناسه اي

مولف

عنصر شناسه اي

Krishna, Aradhna

کد نقش

editor