عنوان
پدید آورنده
موضوع
رده
کتابخانه
محل استقرار
شماره کتابشناسی ملی
کد کشور
IR
شماره
87T
زبان اثر
زبان متن نوشتاري يا گفتاري و مانند آن
انگلیسی
کشور محل نشر یا تولید
کشور محل نشر
IR
عنوان و نام پديدآور
عنوان اصلي
Globalization: A view by Vietnamese consumers through wedding windows
نام عام مواد
[Thesis]
وضعیت نشر و پخش و غیره
نام ناشر، پخش کننده و غيره
The University of Utah: United States -- Utah
تاریخ نشرو بخش و غیره
: 2008
مشخصات ظاهری
نام خاص و کميت اثر
210 pages
یادداشتهای مربوط به پایان نامه ها
جزئيات پايان نامه و نوع درجه آن
Ph.D.
کسي که مدرک را اعطا کرده
, The University of Utah: United States -- Utah
یادداشتهای مربوط به خلاصه یا چکیده
متن يادداشت
Anthropologists and sociologists have long recognized the importance of interpersonal relations in shaping the process of globalization. Consumer researchers, however, have paid little attention on this otherwise popular view. I believe that besides culture and self-identity, the area of relationships is key to understanding the interaction between the local and the global. Therefore, this dissertation investigates how the interplay of multiple relationships manifests in the dynamic interpenetration of local and global consumption practices and how consumers manage changes in their relationships through the blending of local and global consumption. In the context of Vietnamese wedding consumption, the research answers three specific questions: (1) how do consumers negotiate changes in their relationships and culture?, (2) how do the concerns about their relationships affect the blending of the local and the global?, and (3) how does a diverse, multigenerational, multifamily set of consumers make wedding consumption decisions?The study employed multiple qualitative and interpretive methods to explore wedding consumption rituals. It centered on ethnographic research methods. Projective techniques were also used to explore ambivalence, controversial behavior, and sensitive topics. The findings of this study show how consumers used ritual practices and consumption to enact, develop, and maintain their network of relationships. Not only has globalization brought changes into local network relationships, but it also provides a means of serving consumers' emotional needs to be connected to others. The fundamental motive underlying the creation of hybridity in ritual practices and consumption is that consumers are striving for connectedness with other people and seek to gratify those who are important in their lives.The dissertation's focus on the interplay of interpersonal relationships extends our knowledge about consumer behavior beyond the current focus on identity projects. It opens up research interests in consumer behavior dimensions to consider the human desire for emotional connection and considers their embeddedness in webs of relationships. It extends our knowledge of consumer agency beyond the Western perspective of resistance to external power and of self-empowerment by offering the different understanding of agency in other cultures. The study directs more attention to consumption hybridization brought about by the interactions of multiple relationships rather than focusing on the creation and interpretation of individual meanings.
موضوع (اسم عام یاعبارت اسمی عام)
موضوع مستند نشده
Marketing
موضوع مستند نشده
Individual & family studies
اصطلاحهای موضوعی کنترل نشده
اصطلاح موضوعی
Family consumption
اصطلاح موضوعی
Globalization
اصطلاح موضوعی
Weddings
اصطلاح موضوعی
Consumer behavior
اصطلاح موضوعی
Vietnam
نام شخص به منزله سر شناسه - (مسئولیت معنوی درجه اول )
مستند نام اشخاص تاييد نشده
Nguyen, Thuc-Doan T.
مبدا اصلی
کشور
ایران
سازمان
National Center for Globalization Studies
وضعیت فهرست نویسی
وضعیت فهرست نویسی
old catalog
اطلاعات رکورد کتابشناسی
نوع ماده
TL
پیشوند ISBD اعمال شده است
1
اطلاعات دسترسی رکورد
سطح دسترسي
a
تكميل شده
Y
