عنوان
پدید آورنده
موضوع
رده
HF 5415.5 .M865 2006
HF
5415
.
5
.
M865
2006
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
0470016345
(Number (ISBN
9780470016343
NATIONAL BIBLIOGRAPHY NUMBER
Country Code
IR
Number
44128
LANGUAGE OF THE ITEM
.Language of Text, Soundtrack etc
انگلیسی
COUNTRY OF PUBLICATION OR PRODUCTlON
Country of publication
IR
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Converting customer value
General Material Designation
[Book]
Other Title Information
: from retention to profit
First Statement of Responsibility
/ J.A. Murphy ... [et al.]
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Hoboken
Name of Publisher, Distributor, etc.
: Wiley
Date of Publication, Distribution, etc.
, c2006
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
xxviii, 388 p.
Dimensions
; 24 cm
GENERAL NOTES
Text of Note
English
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references (p. [373]-380) and index
CONTENTS NOTE
Text of Note
The customer profit conundrum -- Segmentation -- Customer focus -- Processes and systems -- Employee involvement -- Training and development -- Measurement -- Continuous improvement -- Communications -- Culture.
TOPICAL NAME USED AS SUBJECT
Customer relations -- Management
Business planning.
Relationship marketing
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF
5415
.
5
Book number
.
M865
2006
PERSONAL NAME - SECONDARY RESPONSIBILITY
Murphy, John A
ORIGINATING SOURCE
Country
Iran
Agency
University of Tehran. Library of Technical Camp 2
Old cataloging
p
BL
1
Y
