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عنوان
Qualitative research methods in public relations and marketing communications

پدید آورنده
/ Christine Daymon and Immy Holloway

موضوع
Corporations- Public relations- Research- Methodology,Public relations- Research- Methodology,Marketing research- Methodology,Qualitative research

رده
HD59
.
D3
2002

کتابخانه
Central library of medical university of Isfahan

محل استقرار
استان: Esfahan ـ شهر: Esfahan

Central library of medical university of Isfahan

تماس با کتابخانه : 03137923824

INTERNATIONAL STANDARD BOOK NUMBER

Qualification
(hbk.)
Qualification
(pbk.)
(Number (ISBN
0415222737
(Number (ISBN
0415222745

NATIONAL BIBLIOGRAPHY NUMBER

Country Code
IR
Number
19200

LANGUAGE OF THE ITEM

.Language of Text, Soundtrack etc
انگلیسی

COUNTRY OF PUBLICATION OR PRODUCTlON

Country of publication
IR

TITLE AND STATEMENT OF RESPONSIBILITY

Title Proper
Qualitative research methods in public relations and marketing communications
General Material Designation
[Book]
First Statement of Responsibility
/ Christine Daymon and Immy Holloway

.PUBLICATION, DISTRIBUTION, ETC

Place of Publication, Distribution, etc.
London ; New York
Name of Publisher, Distributor, etc.
: Routledge
Date of Publication, Distribution, etc.
, 2002.

PHYSICAL DESCRIPTION

Specific Material Designation and Extent of Item
viii, 293 p.
Other Physical Details
: ill. ; 24 cm

NOTES PERTAINING TO PUBLICATION, DISTRIBUTION, ETC.

Text of Note
Print

INTERNAL BIBLIOGRAPHIES/INDEXES NOTE

Text of Note
Includes bibliographical references (p. [275]-284) and index

TOPICAL NAME USED AS SUBJECT

Corporations- Public relations- Research- Methodology
Public relations- Research- Methodology
Marketing research- Methodology
Qualitative research

LIBRARY OF CONGRESS CLASSIFICATION

Class number
HD59
Book number
.
D3
2002

PERSONAL NAME - PRIMARY RESPONSIBILITY

Daymon, Christine,1952-

PERSONAL NAME - SECONDARY RESPONSIBILITY

Holloway, Immy

ORIGINATING SOURCE

Country
ایران
Agency
Isfahan University of Medical Sciences

old catalog

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BL
1

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