عنوان
پدید آورنده
موضوع
رده
HF5415 .P6584 2019
HF5415
.
P6584
2019
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
0357033760
(Number (ISBN
1337614629
(Number (ISBN
9780357033760
(Number (ISBN
9781337614627
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Foundations of marketing /
General Material Designation
[Book]
First Statement of Responsibility
William M. Pride, Texas A & M University, O.C. Ferrell, Auburn University.
EDITION STATEMENT
Edition Statement
Eighth edition.
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Boston, MA :
Name of Publisher, Distributor, etc.
Cengage,
Date of Publication, Distribution, etc.
[2019]
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
xxix, 543 pages ;
Dimensions
28 cm
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references (pages 472-510) and indexes.
CONTENTS NOTE
Text of Note
Strategic marketing and its environment -- Marketing research and target markets -- Customer behavior and e-marketing -- Product and price decisions -- Distribution decisions -- Promotion decisions.
0
TOPICAL NAME USED AS SUBJECT
Marketing.
Marketing.
DEWEY DECIMAL CLASSIFICATION
Number
658
.
8
Edition
23
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF5415
Book number
.
P6584
2019
PERSONAL NAME - PRIMARY RESPONSIBILITY
Pride, William M.,1942-
PERSONAL NAME - ALTERNATIVE RESPONSIBILITY
Ferrell, O. C.
ORIGINATING SOURCE
Date of Transaction
20200822173915.0
Cataloguing Rules (Descriptive Conventions))
rda
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
Y
