عنوان
پدید آورنده
موضوع
رده
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
3540665757
(Number (ISBN
3540761810
(Number (ISBN
9783540665755
(Number (ISBN
9783540761815
NATIONAL BIBLIOGRAPHY NUMBER
Number
b537878
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
How to win customers in the digital world :
General Material Designation
[Book]
Other Title Information
total action or fatal inaction
First Statement of Responsibility
Peter Vervest and Al Dunn. With contributions by Martijn Hoogeweegen ...
.PUBLICATION, DISTRIBUTION, ETC
Name of Publisher, Distributor, etc.
Berlin Springer
Date of Publication, Distribution, etc.
2000
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
XX, 244 Seiten Diagramme
CONTENTS NOTE
Text of Note
1 - The Politics of Funding: Justifying Your Existence.- 1. Making a Business Case for Usability and Beyond - the Fight for Survival.- 2. Selling Usability Services.- 2 - The Politics of Set Up: What to Do with the Money once You Have Got it.- 3. Overcoming Inertia within a Large Organization.- 4. Integrating Usability into Systems Development.- 5. A Structured Approach to User Interface Design.- 6. Making Usability Part of the Culture.- 3 - The Politics of Survival: Keeping Usability on the Political Map.- 7. A Change is as Good as a Test.- 8. Consultants with Clout.- 9. Cultivating an Effective Client Relationship to Promote a User-Centred Culture.- 4 - The Politics of Expansion: How to Work Effectively on an International, Multi-Cultural Level.- 10. "Oh, so That's the Way You Do it over There!".- 11. Spreading the Word: Introducing Usability Evaluation on an International Scale.- 12. Standards and Style Guides - A Cross-Cultural Perspective.- 13. Usability Practice in the United States: Perception versus Reality.- 14. Round the World in 18 Days.
TOPICAL NAME USED AS SUBJECT
Electronic Commerce.
Internet.
Kundenbetreuung.
PERSONAL NAME - PRIMARY RESPONSIBILITY
Peter Vervest and Al Dunn. With contributions by Martijn Hoogeweegen ...
PERSONAL NAME - ALTERNATIVE RESPONSIBILITY
Al Dunn
Martijn Hoogeweegen
Peter Vervest
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
Y
