عنوان
پدید آورنده
موضوع
رده
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
3642571417
(Number (ISBN
9783642571411
NATIONAL BIBLIOGRAPHY NUMBER
Number
b537903
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
How to Win Customers in the Digital World :
General Material Designation
[Book]
Other Title Information
Total Action or Fatal Inaction
First Statement of Responsibility
by Peter Vervest, Al Dunn.
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Berlin, Heidelberg
Name of Publisher, Distributor, etc.
Springer Berlin Heidelberg
Date of Publication, Distribution, etc.
2000
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
(xxi, 244 pages 34 illustrations)
CONTENTS NOTE
Text of Note
1 The boardroom agenda --;1.1 Win with your customer --;1.2 The impact of digital business technologies --;1.3 What makes it so difficult? --;1.4 The Total Action scorecard --;1.5 The Total Action model --;1.6 Questions from the board --;2 Digital business technologies and Total Action --;2.1 The new digital business technologies --;2.2 Why are digital business technologies so important? --;2.3 Total Action elements --;2.4 The Total Action model --;3 Weeding out Fatal Inaction --;3.1 What is Fatal Inaction? --;3.2 The roots of Fatal Inaction --;3.3 The characteristics of Fatal Inaction --;3.4 Moving out of Fatal Inaction --;3.5 The Total Action scorecard --;3.6 The sum is greater than the parts --;4 The Total Action casebook --;4.1 The casebook approach --;4.2 The US Army case --;4.3 The American Airlines case --;4.4 Banking on information: the First Direct case --;4.5 Total Action policing --;4.6 Trying to connect to you --;4.7 The postman never rings twice --;5 Engaging outside-in: the route to Total Action --;5.1 The challenges of Total Action --;5.2 Why should we do this ... and what's different? --;5.3 Where --;and how --;do we begin? --;5.4 Mindset over matter --;5.5 What next? --;Notes --;About the authors.
SUMMARY OR ABSTRACT
Text of Note
The authors - both experienced professionals in management education and telecommunications - introduce Total Action concepts and methodologies - where every activity inside the organization is directly relevant for its customers.
TOPICAL NAME USED AS SUBJECT
Economics.
Industrial management.
Marketing.
PERSONAL NAME - PRIMARY RESPONSIBILITY
by Peter Vervest, Al Dunn.
PERSONAL NAME - ALTERNATIVE RESPONSIBILITY
Al Dunn
Peter Vervest
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
Y
