عنوان
پدید آورنده
موضوع
رده
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
0470936274
(Number (ISBN
9780470936276
NATIONAL BIBLIOGRAPHY NUMBER
Number
dltt
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Social media metrics secrets :
General Material Designation
[Book]
Other Title Information
do what you never thought possible with social media metrics /
First Statement of Responsibility
John Lovett
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Indianapolis :
Name of Publisher, Distributor, etc.
Wiley Publishing,
Date of Publication, Distribution, etc.
c2011
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
xx, 364 p. :
Other Physical Details
ill. ;
Dimensions
24 cm
GENERAL NOTES
Text of Note
Includes index
CONTENTS NOTE
Text of Note
Addressing the Social Data Dilemma -- Going Pro with Social Media -- Riding the Social Data Wave: Churning Data into Information -- Activating Your Socially Connected Business -- Managing Social Media with Analytics -- Embracing Social Analytics -- Using the Social Analytics Framework -- Deploying a Process of Continuous Optimization -- Finding the Big Social Media Payoff -- Tracking the Elusive ROI in Social Media -- Taking the Corporate Plunge -- Planning for a Socially Networked Future
0
TOPICAL NAME USED AS SUBJECT
Internet marketing
Online social networks
Online social networks, Case studies
Social media.-- Economic aspects
PERSONAL NAME - PRIMARY RESPONSIBILITY
Lovett, John N
ORIGINATING SOURCE
Date of Transaction
20120305095440.0
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
Y
