عنوان
پدید آورنده
موضوع
رده
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
0124114571
(Number (ISBN
9780124114579
NATIONAL BIBLIOGRAPHY NUMBER
Number
dltt
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Budget constraints and optimization in sponsored search auctions
General Material Designation
[Book]
First Statement of Responsibility
Yanwu Yang, Fei-Yue Wang.
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
[Hangzhou] :
Name of Publisher, Distributor, etc.
Zhejiang University Press,
Date of Publication, Distribution, etc.
[2014]
SERIES
Series Title
Intelligent systems series
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references and index.
SUMMARY OR ABSTRACT
Text of Note
Budget constraints and optimization in sponsored search auctions takes into account consideration of the entire life cycle of campaigns for researchers and developers working on search systems and ROI maximization. The highly experienced authors compiled their knowledge and experience to provide insight, algorithms and development techniques for successful optimized/constrained systems. The book presents a cutting-edge budget optimization approach that embraces three-level budget decisions in the life cycle of search auctions: allocation across markets at the system level, distribution over temporal slots at the campaign level, and real-time adjustment at the keyword level. Delivers a systematic overview and technique for understanding budget constraints and ROI optimization in sponsored search auction systems, including algorithms and developer guides for a range of scenarios. Explores effects of constraints on mechanisms, bidding and keyword strategies, and the strategies for budget optimization that developers can employ. An informative reference source for both software and systems developers working in the search auctions, marketing and sales strategy optimization, services development for online marketing and advertisement, e-commerce, social and economic networking.
TOPICAL NAME USED AS SUBJECT
Budget.
Internet auctions-- Mathematical models.
Internet searching-- Mathematical models.
Mathematical optimization.
Rate of return.
PERSONAL NAME - PRIMARY RESPONSIBILITY
Yang, Yanwu.
PERSONAL NAME - ALTERNATIVE RESPONSIBILITY
Wang, Fei-Yue.
CORPORATE BODY NAME - ALTERNATIVE RESPONSIBILITY
ScienceDirect (Online service).
ORIGINATING SOURCE
Date of Transaction
20190423130636.0
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
Y
