The visible librarian :asserting your value with marketing and advocacy
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Chicago
Name of Publisher, Distributor, etc.
American Library Association
Date of Publication, Distribution, etc.
2003
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
xvi, 154 p. ; 23 cm.
GENERAL NOTES
Text of Note
Includes bibliographical references )p. 123-146( and index
CONTENTS NOTE
Text of Note
The primacy of customer service and other basics -- Doing the groundwork : marketing -- Publicity : the tangibles -- Public relations : the personal touch -- Advocacy : putting it all together